Marketing Coordinator

Overview

We love what we do and what we do is important. We believe that everyone should leave feeling better — this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. We hire unique individuals who work together to create amazing experiences for our guests.

We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can t create that special experience for our guests.

As the Marketing Coordinator you will assist the Director of Marketing in executing marketing strategies to achieve Hotel and Food & Beverage revenue goals, drive awareness of Virgin Hotels and F&B outlets, and engage with the community by assisting with social networks and review sites. You ll be part of a team building compelling content, marketing campaigns and promotions as well as a social footprint that expresses Virgin Hotels  essence, tone of voice, engages visitors with insightful content, and helps turn fans, followers and readers into leads and customers.

• Assist Director of Marketing with ideation and execution of quarterly action plans for Rooms and Food & Beverage.
• Understand our brand, products and customers to ensure content meets the marketing strategy and reflects the brand.
• Assist in the day-to-day management of Hotel and Food & Beverage social media accounts, programs and initiatives.
• Assist the Director of Marketing in creating social media content calendars, including topics and multimedia creation that encourages customer participation and community engagement within and outside the hotel.
• Support basic graphic design needs, including editing and creating menus, flyers, signage and other marketing collateral for Hotel and Food & Beverage outlets, ensuring all materials align with brand guidelines.
• Respond promptly to customer inquiries, issues, and complaints across non-branded social media channels in Virgin Hotels  tone of voice.
• Facilitate weekly cross-functional meetings to communicate promotions and initiatives in a timely and professional manner; responsible for recording and distribution.
• Ensure consistent message, tone, voice and proper grammar and spelling across all content and communication.
• Assist the Director of Marketing and Virgin Hotels brand PR agency in ideation and execution of traditional PR strategy.
• Work with the Director of Marketing in creating email marketing campaigns and maintaining CRM database management.
• Maintain accurate tracking systems; analyze and report, and assist the Director of Marketing with developing recommendations for optimizing strategies.
• Attend and contribute ideas in monthly Digital Media calls, weekly PR and Social Media calls, and weekly F&B marketing meetings.
• Assist the Director of Marketing in reviewing digital and printed creative pieces to ensure they match brand guidelines.

• Great team player with the ability to create excellent working relationships across the group. Collaborative approach with all departments, particularly food & beverage and sales & marketing and entertainment/events teams.
• Ability to break down barriers and resolve potential conflicts swiftly and effortlessly.
• Strong communication and presentation skills to all levels of management.
• Creativity and innovation are essential.
• Basic graphic design skills, including proficiency in Canva and Adobe Creative Cloud (Photoshop, InDesign, etc.).
• Photo and video editing skills are not required but encouraged.
• Ability to think outside the box and approach issues with a fresh perspective.
• Ability to anticipate needs and over-deliver wherever possible.
• Candidates must think on their feet and use initiative to solve problems and deliver solutions.
• Excellent customer relations, communication, presentation and organization skills are essential.
• Comply with all safety and health department procedures, and all state and federal liquor laws.
• Able to change direction and work on multiple projects at once.
• Enthusiastic, passionate, able to enthuse and motivate others.
• Behaviors aligned with Virgin Hotels Core Values:
  Fun, innovative, original and personable, delivering high quality and brilliant customer service.

• Current, legal and unrestricted ability to work in the United States.
• Minimum 1–2 years’ experience working with social media/digital marketing.
• Degree in Marketing not required but preferred.
• Ability to clearly and pleasantly communicate in English with clients, guests, vendors, teammates/management, in person, in writing and on the telephone.
• Proficient in MS Outlook, Word, Excel and PowerPoint.