Senior Content Marketing Manager

The Role

We’re seeking a Senior Content Marketing Manager dedicated exclusively to a major U.S. travel brand, helping one of America’s most iconic companies redefine travel inspiration and organic discoverability. This role will act as the content lead within an embedded, cross‑functional Earned & Owned team,
working onsite up to 4x a week at the client’s office in Dallas, TX
, You’ll be an individual contributor and report to a Content Marketing Director and serve as the day‑to‑day strategic and operational lead for the travel client, driving forward content excellence in partnership with Wpromote and client stakeholders. You’ll collaborate closely with Wpromote’s SEO, Analytics, and Strategy teams, as well as the client’s internal marketing, loyalty, and brand teams, to deliver best‑in‑class content that drives measurable business growth and supports the brand’s goal of becoming the leader in organic and AI search visibility.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Remote‑first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

This role is restricted to candidates who currently reside in Dallas, Texas area due to client requirements.

We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

This position is not eligible for immigration sponsorship

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• Leading the ongoing evolution of content strategy across digital channels, aligning with brand priorities, seasonal campaigns, and loyalty initiatives.
• Translating SEO insights, AI search trends, and performance data into actionable, story‑driven content plans.
• Developing and maintaining an integrated editorial calendar that connects content with marketing moments and business goals.
• Partnering cross‑functionally with Organic Social, PR, and Paid Media teams to ensure cohesive storytelling and amplification across all touchpoints.
• Overseeing the creation and refinement of content briefs, ensuring every asset supports both brand voice and measurable outcomes.
• Collaborating with Analytics and SEO partners to forecast, measure, and communicate content ROI against KPIs such as traffic, visibility, engagement, and conversions.
• Supporting testing and experimentation frameworks to evaluate and isolate the impact of content initiatives.
• Contributing to the client’s Center of Excellence (CoE) by documenting learnings, frameworks, and scalable playbooks that advance overall content performance.
• Continuously identifying optimization opportunities to strengthen discoverability and conversion throughout the user journey.
• Serving as the day‑to‑day strategic content lead for the travel client, reporting to a Content Marketing Director, and acting as the primary point of contact for client stakeholders.
• Building trust‑based relationships with the client’s internal marketing, brand, and loyalty teams, guiding them through…