Marketing Manager

The Marketing Manager is an entry-level, growth-oriented role responsible for executing and managing traditional and digital marketing initiatives in support of the organization’s distribution strategy.

This plays a critical role in centralizing marketing execution, ensuring brand consistency, and supporting Business Development Managers (BDMs) by owning marketing-related deliverables that enhance agency engagement and market visibility.

This role is designed to relieve BDMs of non-core marketing execution tasks, allowing them to focus on revenue generation, agency development, and territory growth, while establishing scalable, compliant, and professional marketing operations across the enterprise.

• Marketing Execution & Campaign Management
  • Plan, execute, and manage marketing campaigns aligned with distribution and growth objectives.
  • Coordinate and publish producer-facing communications, including email campaigns and announcements.
  • Support product launches, appetite updates, and strategic initiatives through targeted marketing efforts.
  • Track campaign performance and engagement metrics to inform future initiatives.
• Digital Marketing & Social Media
  • Manage and publish content across digital platforms, including Linked In and other approved channels.
  • Coordinate digital advertising initiatives in collaboration with Compliance and leadership.
  • Ensure consistent brand voice, messaging, and visual standards across all digital channels.
• Brand & Creative Asset Management
  • Own brand assets, including logos, templates, presentations, and digital collateral.
  • Coordinate creation and deployment of marketing materials (print and digital) for BDM use.
  • Ensure brand consistency across all programs, platforms, and marketing touchpoints.
• Conference, Association & Event Support
  • Support conference and association marketing efforts, including collateral, signage, and promotional materials.
  • Assist with pre-event, on-site, and post-event marketing activities.
  • Coordinate marketing deliverables for sponsor ships, trade shows, and industry events.
  • Prepare producer-facing materials to support BDM agency visits, presentations, and meetings.
  • Partner with BDM leadership to ensure marketing materials align with territory strategies and cross-sell initiatives.
  • Support ongoing updates to sales decks, flyers, and digital resources.
• Public Relations & Communications
  • Assist in drafting and publishing press releases and corporate announcements.
  • Coordinate PR publishing schedules and external communication efforts.
  • Maintain consistency in corporate messaging across external channels.
  • Collaborate with Compliance, Legal, Operations, and Product teams to ensure marketing initiatives meet regulatory, brand, and operational standards.
  • Follow established approval processes for marketing materials, digital ads, and public communications.
  • Maintain organized documentation and version control for all marketing assets.

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 0–3 years of marketing, communications, or digital media experience (insurance or financial services experience a plus but not required).
• Strong written and verbal communication skills.
• Familiarity with digital marketing platforms, social media, and email campaign tools.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Highly organized, detail-oriented, and comfortable working in a regulated environment.
• Proficiency with Microsoft Office, Google Workspace, and common marketing tools (e.g., email platforms, social media tools, basic design software).

• Experience supporting sales or business development teams.
• Basic understanding of B2B marketing and professional services environments.
• Familiarity with brand management and content creation.
• Comfort working cross-functionally with senior leadership and external partners.

• Timely and accurate execution of marketing initiatives.
• Quality, consistency, and compliance of marketing materials.
• Improved efficiency and scalability of marketing support for BDMs.
• Engagement and responsiveness from agency and producer audiences.
• Effective collaboration with internal stakeholders.

• This role does not carry underwriting, pricing, or binding authority.
• This role does not independently approve legal or compliance matters.
• Marketing initiatives requiring regulatory, legal, or executive approval must follow established governance processes.
• Limited travel may be required, as business needs dictate.

This position is a foundational step in building a scalable marketing function that supports distribution growth while allowing Business Development Managers to focus on their core responsibility – driving premium and strengthening agency relationships.