Senior Content Marketing Manager

The Role

We’re seeking a Senior Content Marketing Manager dedicated exclusively to Southwest Airlines, helping one of America’s most iconic companies redefine travel inspiration and organic discoverability. This role will act as the content lead within an embedded, cross‑functional Earned & Owned team, working onsite at Southwest Airlines' office in Dallas, TX. You’ll be an individual contributor and report to a Content Marketing Director and serve as the day‑to‑day strategic and operational lead for the travel client, driving forward content excellence in partnership with Wpromote and client stakeholders.

You’ll collaborate closely with Wpromote’s SEO, Analytics, and Strategy teams, as well as the client’s internal marketing, loyalty, and brand teams, to deliver best‑in‑class content that drives measurable business growth and supports the brand’s goal of becoming the leader in organic and AI search visibility.

Wpromote believes that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to Ad Age, Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $78,000 – $95,000
, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits listed above.

This role requires an onsite presence at the client’s office 3 days per week.

This position is not eligible for immigration sponsorship.

• Drive Content Strategy & Execution:
  • Leading the ongoing evolution of content strategy across digital channels, aligning with brand priorities, seasonal campaigns, and loyalty initiatives.
  • Translating SEO insights, AI search trends, and performance data into actionable, story‑driven content plans.
  • Developing and maintaining an integrated editorial calendar that connects content with marketing moments and business goals.
  • Partnering cross‑functionally with Organic Social, PR, and Paid Media teams to ensure cohesive storytelling and amplification across all touchpoints.
  • Overseeing the creation and refinement of content briefs, ensuring every asset supports both brand voice and measurable outcomes.
• Deliver Measurable Impact:
  • Collaborating with Analytics and SEO partners to forecast, measure, and communicate content ROI against KPIs such as traffic, visibility, engagement, and conversions.
  • Supporting testing and experimentation frameworks to evaluate and isolate the impact of content initiatives.
  • Contributing to the client’s Center of Excellence (CoE) by documenting learnings, frameworks, and scalable playbooks that advance overall content performance.
  • Continuously identifying optimization opportunities to strengthen discoverability and conversion throughout the user journey.
• Lead
  
  Collaboration:
  
  
  • Serving as the day‑to‑day strategic content lead for the travel client, reporting to a Content Marketing Director, and acting as the primary point of contact for client stakeholders.
  • Building trust‑based relationships with the client’s internal marketing, brand, and loyalty teams, guiding them through data‑informed recommendations.
  • Partnering with cross‑functional leaders to prioritize high‑impact initiatives and streamline communication between teams.
• Champion Innovation:
  • Exploring emerging content formats and…