Product Marketing Manager, Cybersecurity Channel
Listed on 2026-01-24
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Marketing / Advertising / PR
Digital Marketing, Marketing Manager, Marketing Strategy, Product Marketing
Product Marketing Manager, Cybersecurity Channel
Location: Hybrid – Austin, TX or Dallas, TX
A global leader in next-generation cyber defense is expanding its U.S. marketing team and needs a channel-savvy Product Marketing Manager to champion how partners bring cutting-edge security solutions to market. You'll turn cutting-edge threat intel and innovative products into compelling narratives that drive business growth, equipping resellers, distributors, and MSSPs with the tools they need to shield enterprises globally. If crafting compelling stories, driving product launches, and making a tangible difference through partnerships gets you fired up, this opportunity is tailor-made for your skills.
Key Responsibilities- Shape and articulate product positioning and messaging for an integrated security platform across reseller, distributor, and MSSP partners.
- Lead go-to-market planning and execution for launches and channel campaigns, coordinating with Product, Threat Research, Sales, and Field Marketing teams.
- Build best-in-class enablement assets (presentations, demos, battle cards, ROI tools) that accelerate pipeline and win rates for partners.
- Translate complex technical capabilities and threat intelligence into clear, partner-friendly value propositions and compelling stories.
- Analyze market trends, customer feedback, and competitive signals to influence roadmap and refine messaging.
- Track launch metrics and partner-program performance, providing actionable insights to revenue leadership.
- 5+ years of B2B product marketing experience in cybersecurity, SaaS, or infrastructure software, with at least two years focused on channel go-to-market motions.
- Proven success launching products through VARs, distributors, or MSSP ecosystems.
- Ability to break down complex tech into relatable business benefits that resonate with various stakeholders.
- Strong project-management skills and comfort working cross-functionally in a fast-paced, evolving environment.
- Exceptional written, visual, and verbal communication.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA a plus).
- Consistent partner adoption of new messaging and tools.
- Accelerated time-to-revenue for product launches.
- Increased partner pipeline velocity and competitive win rate.
- Positive feedback from sales engineers, channel managers, and partners on enablement effectiveness.
- Impact at Scale:
Help safeguard organizations worldwide with innovative, research-driven security. - Cross-Functional Visibility:
Work at the nexus of product, research, sales, and marketing. - Growth Opportunities:
Be part of a dynamic team that recognizes and rewards drive, creativity, and impact. - Comprehensive Rewards:
Competitive salary, bonus plan, equity, 401(k) match, and day-one health benefits.
Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more /3roDyak
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