Digital Marketing Manager

Overview

Murata is a global leader in the design, manufacture and supply of advanced electronic materials, leading edge electronic components, and multi-functional, high-density modules. Murata innovations can be found in a wide range of applications from mobile phones to home appliances, and automotive applications to energy management systems and healthcare devices.

This position manages digital marketing and marcom strategy, planning, and execution to build awareness and preference for Murata’s components, with the goal of attracting new customers, engaging existing customers, and influencing customer actions that drive Murata’s business goals. This role is expected to deliver industry best digital marketing, marcom, content marketing and social media programs, combined with advanced data analytics, to uncover customer preferences and behaviors.

Hybrid from Carrollton, TX;
San Jose, CA; or Atlanta, GA.

Develop and execute digital marketing and marcom programs through the delivery of campaigns and promotions, email marketing, search engine marketing, content marketing, and social media that improve customer relationship with Murata, and enable customers to quickly find, select, design and buy Murata components.

• Digital Marketing strategy:
  Develop digital marketing plans that elevate Murata's innovative products, applications, and technologies. Work closely with business units and global teams on the strategic direction, roadmap, and execution.
• Campaigns and new product introductions:
  Execute regional programs and campaigns that promote key products, applications, technologies, and technical content to drive customer engagement.
• Channel management and optimization:
  Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, paid search, lead generation/management, personalization, in-person and virtual events, etc.
• Content development:
  Drive and influence content creation that elevates digital marketing programs and increases customer actions.
• Customer-focused messaging:
  Create consistent, customer-focused value propositions. Identify and coordinate messaging development with key stakeholders.
• Stakeholder alignment:
  Manage partnership with product divisions, sales, and marketing to ensure digital marketing strategy and programs meet business goals. Coordinates with global counterparts to align on the global and regional strategy.
• Data analysis and reporting:
  Effectively utilize data to provide analysis and reporting to fully assess digital marketing performance and customer behavior, create strategies, and guide/measure execution. Assess engagement on both  (landing pages, product folders, content) and external sites.

• Bachelor’s Degree in Marketing, Digital Marketing, Business, MIS, or Communications.
• 5+ years of related experience in digital marketing, communications, marcom, and marketing.
• Excellent written and verbal communication skills; ability to articulate technical concepts in an understandable way to a non-technical audience across all levels of an organization.
• Proactive attitude with strong collaboration skills and a team-focused mindset.
• Ability to interpret and analyze data, drive meaningful actions, and communicate relevant results to stakeholders.
• Strong organizational skills, ability to prioritize, manage multiple projects, and meet tight deadlines.
• Excellent interpersonal skills: enthusiastic attitude and ability to work effectively as a member of a diverse team.
• Confidence to direct, counsel, and influence partners across various organizations.
• Strong project planning and management skills preferred.
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.
• Knowledge of Salesforce and Marketo.
• Experience with Google pay-per-click strategy and execution.
• Ability to demonstrate a strong work ethic.

• Comprehensive benefits package including medical, dental, and vision insurance.
• Generous Paid Time Off including paid holidays and floating holidays.
• 401(k) employer match on retirement planning.
• Hybrid working schedule for eligible positions.
• Tuition reimbursement on approved programs.
• Flexible and health spending accounts.
• Talent Development program.