Marketing Manager; Mid-Associate to Senior Level

Dallas, United States | Posted on 10/27/2025

Downstream is transforming the construction industry by building a marketplace for equipment rentals, portable toilets, and roll-off dumpsters. We are scaling fast.

Our vision: bring price transparency, automation, and intelligence into one of the most manual, underserved verticals in the economy.

We’re inspired by clean design and modern architecture—and we’re pushing forward with AI-native product thinking, not bolting it on later.

The Role:

We’re seeking a dynamic
Marketing Manager
to own all of Downstream’s marketing efforts. This is a mid-associate to senior-level hire with leadership responsibility, including two direct reports (and more in the future).

This is a critical role that combines
strategic leadership and hands-on execution
to scale marketing in a high-growth startup environment. You’ll work cross-functionally with Sales, Product, and Operations to drive growth and position Downstream as the category leader.

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Manage and mentor a growing team (2 direct reports to start).
• Build scalable processes and frameworks to support a growing marketing function

Account-Based Marketing (ABM) & Demand Generation

• Own Downstream’s ABM strategy, ensuring effective targeting, engagement, and conversion of key accounts.
• Collaborate closely with Sales to align marketing programs with pipeline and revenue goals.

Brand & Content

• Drive brand development and ensure consistent messaging across all channels.
• Oversee creation of compelling content that supports thought leadership, customer acquisition, and customer retention.

Product & Marketplace Marketing

• Partner with Product to support launches, go-to-market plans, and messaging.
• Establish positioning that resonates with construction, equipment rental, and B2B marketplace audiences.

Analytics & Optimization

• Track and report on key marketing KPIs.
• Test and optimize campaigns for maximum ROI.

Requirements:

Must-Haves

• 5+ years of marketing experience in a
  software company
  .
• Proven
  account-based marketing (ABM)expertise.
• Experience managing people, with at least two direct reports.
• Based in
  Dallas, TX
  (role starts remote, moves to hybrid).

Nice-to-Haves

• Experience in a
  startup environment
  .
• Exposure to the
  construction industry
  or
  B2B marketplaces
  .
• Strong understanding of AI-driven marketing tools and emerging digital strategies.