Marketing Director

Few brands can claim more than 140 years of history, a global community spanning 60+ markets, and a direct sales model that has shaped an entire industry. Founded in 1883, Vorwerk is Europe’s largest direct sales enterprise and a global leader in premium household innovation.

At the center of its global momentum stands Thermomix® — a category-defining smart kitchen system that has ignited a movement in how the world cooks. Beloved by home cooks and chefs alike, Thermomix blends culinary creativity with technology and guided experiences, powered by a passionate consultant community who bring the brand to life through authentic, experiential selling.

Now, the U.S. market represents a breakout opportunity — a strategic growth frontier with rising consumer demand for smart culinary solutions and meaningful whitespace for brand acceleration.

The Opportunity

Vorwerk US is seeking a Marketing Director to lead the next phase of U.S. brand and market expansion. This is a rare opportunity to architect the marketing ecosystem for Thermomix in the United States — building brand relevance, digital performance, and consultant enablement.

You will:

• Own and drive the U.S. marketing strategy across brand, digital, culinary, and consultant engagement
• Define positioning, messaging, and storytelling for Thermomix in the U.S. market
• Lead integrated multi-channel campaigns across digital, social, influencer, experiential, PR, email, and SMS
• Deploy analytics and automation to optimize CAC and maximize marketing ROI
• Equip and empower the independent consultant network to fuel activation, retention, and advocacy
• Partner closely with Sales on consultant programs, training, incentives, and community initiatives
• Lead go-to-market strategies for product launches, seasonal programs, and culinary content
• Oversee brand expression and customer experience across all touchpoints
• Shape culinary marketing and recipe content to inspire usage and engagement
• Manage PR, media, and reputation to drive awareness and interest
• Build and lead a high-performing, multidisciplinary marketing team
• Collaborate with global Vorwerk teams to leverage best practices and scale success

You bring:

• 10–15+ years of progressive marketing leadership experience
• Demonstrated success driving brand growth and digital performance
• Experience with omnichannel campaign architecture and performance marketing
• Familiarity with community-driven, advocacy-based, or direct sales models (preferred, not required)
• Strength in analytics, automation, CRM, content, and storytelling
• Proven leadership capability with a bias for ownership and impact
• Comfort operating in fast-paced, evolving, growth-oriented environments

Because this is a unique convergence of:

• a globally admired brand with deep heritage
• a product that consumers genuinely love
• a proven direct sales model powered by experiential advocacy
• a category at the intersection of culinary culture, lifestyle, and technology
• a strategic U.S. market with meaningful whitespace and upside
• a leadership team committed to growth, innovation, and excellence

If you want to build — not just operate — this is the place to do it.

If this opportunity aligns with your expertise and ambition, we’d love to hear from you.