Regional Marketing Manager, South Region

Title:

Regional Marketing Manager, South Region

Requisition #: 626780

Location:

Dallas, TX, US, 75312

The Regional Growth & Innovation Manager is a key player in supporting Aramark Refreshments business strategies. By developing field solutions, this role drives profitable growth across various service areas, including office coffee services, micro-markets, vending, breakroom, and retail experiences. Reporting to the Vice President of Innovation and Customer Experience, the role directly engages with the South Region’s operations and sales teams to drive execution, sales growth, client satisfaction/retention, and customer engagement.

This role manages five (5) field marketing specialists who drive the day-to-day marketing success of each market center in which they are based. This position is responsible for managing Aramark Refreshments’ marketing objectives and activities, including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. This includes both new business and base business clients.

The role serves as a critical liaison between Aramark’s marketing team and field operations, ensuring that both the field team and client needs are met while adhering to Aramark standards. The impact of this role on client satisfaction is significant, making it a rewarding opportunity for a marketing professional.

• Manage a team of field marketing specialists to execute any marketing programming in Office Coffee Services, Vending, and Micro-market accounts to ensure program merchandising is implemented at all client sites.
• Manage national marketing initiatives while developing and executing local promotional calendars.
• Develop and project manage repeatable field processes and key metrics that measure operating profit, product rotation and merchandising standards.
• Partner with Regional Leadership to support specific client needs that drive measurable results across the full amenity and retail space.
• Support large openings by ensuring all components are ready for implementation (signage, merchandising, welcome kits, etc), proper pricing is communicated for any retail items, and training team members on how to keep spaces fresh and stocked.
• Lead pilot process from identifying opportunity’s locations, defining scope, implementation, and tracking.
• Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
• Train field teams on new planograms/products and services to ensure proper setup (communication, product, merchandising).
• Responsible for being the expert on 365 Retail kiosk capabilities, including but not limited to reporting, promotions, loyalty, implementation, and maintenance.
• Actively monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and timelines for implementation.
• Activate brand standards and fully execute at all identified service points, resulting in consistency throughout the region.
• Present ideas, influence others without authority, and have strong communication skills; interact with vendors, clients, and Refreshments leadership on a regular cadence.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

• Requires a bachelor’s degree or equivalent experience.
• 3-6 years’ experience, preferably in hospitality, restaurant or food service operation.
• Experience managing a small team a plus.
• Up to 50% travel may be expected for client and team interactions.
• Strong strategic, analytical, and decision-making skills, with proven program execution capabilities.
• Ability to work effectively in a team-based environment within a heavily matrixed organization.
• Excellent communication skills, including verbal, written, presentation, and influencing, with the ability to connect with diverse stakeholders.
• Strong…