Vice President Marketing

Direct message the job poster from Anew Recruit

This is one of the most compelling VP of Marketing roles in the SaaS market today.

You will own the entire marketing function at a fast-growing, PE-backed SaaS company led by an exceptional CEO with prior exits and supported by a high-IQ, collaborative executive team.

Marketing is entering a transformation phase: the company has strong product‑market fit, a powerful inbound engine, and a strategic new product launch planned for 2027. Now they need a modern, strategic, hands‑on VP of Marketing to elevate positioning, build PMM from the ground up, launch outbound + ABM motions, and scale a high‑performance team.

If you’re a discovery‑driven, strategic, and deeply hands‑on SaaS leader who loves building, simplifying, and scaling — this is a career‑defining opportunity with real ownership, influence, and visibility.

Our client is a fast‑growing, PE‑backed SaaS company that builds mission‑critical workflow technology used by global marketing, creative, and enterprise teams.

• Exceptional, tight‑knit leadership team with high EQ and true accountability
• CEO with successful exits and a strong operating track record
• Top‑tier private equity backing
• Strong product, engineering, and inbound engine already in place
• Beautiful office space and an A‑player culture
• High‑trust, high‑ownership environment where talented leaders thrive

• Lead and transform the marketing organization through a key growth phase.
• Conduct a 360° assessment of team, talent, process, funnel, ICP, and structure.
• Build a high‑performance culture grounded in accountability, clarity, and execution.
• Own positioning, messaging, segmentation, and competitive narrative.
• Build PMM as a strategic function partnering closely with Product & Engineering.
• Support the multi‑year roadmap toward a major 2027 product launch.

• Build outbound + ABM motions from scratch using a lean, resourceful approach.
• Develop integrated GTM plays aligned tightly with Sales.
• Improve CAC payback, funnel efficiency, and pipeline quality through disciplined experimentation.

• Elevate and unify the brand narrative across all touchpoints.
• Strengthen awareness through differentiated, multi‑channel campaigns.

• Own the multimillion‑dollar budget and operational rhythm.
• Build scalable processes for analytics, attribution, forecasting, and reporting.

• Partner closely with Sales, Product, Rev Ops, and CS to drive a unified GTM motion.
• Represent Marketing at the executive table and with the board.

You are a sophisticated SaaS marketing leader with a passion for building and transforming marketing functions.

• 8–10+ years of progressive B2B SaaS marketing leadership
• Strong foundation in product marketing, positioning, segmentation, and ICP
• Deep experience with ABM, outbound, and integrated Sales + Marketing GTM
• Experience scaling in the $10M–$100M ARR range
• Strong analytical ability — CAC payback, funnel analysis, pipeline modeling
• Experience presenting to a board and aligning executives around marketing strategy
• High EQ, calm communication style, curiosity, and collaborative leadership
• Ability to attract and hire exceptional talent
• Comfort operating hands‑on with a small team and scaling responsibly

Director

Full‑time

Marketing and Information Technology

Software Development and Technology, Information and Media