Global BMC Assurance Leader - Director

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The Brand Marketing and Communications (BMC) function has an important role to play in helping to achieve the EY ambition to create long-term value as the world’s most trusted and distinctive professional services organization. BMC works in collaboration with the business to take services and solutions to market, bring EY’s purpose ‘Building a better working world’ to life for our people, clients and communities.

We engage EY people, help build a high performing culture, and enhance the commercial value and emotional resonance of the EY brand.

BMC comprises around 2,000 professionals, working across the EY Executive and global network Regions in the following capabilities:
Brand and Experiences, Communications and Engagement, Marketing and BMC Enablement. Within this structure and in addition to service line and industry sector BMC teams, the function includes groups responsible for brand creative and campaigns; issue-led, buyer-based programs integrated across service lines and sectors; management of digital channels; communications and reputational management; event strategy, planning and execution; and the function’s transformation.

Through the collective power of BMC and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

EY Assurance (Assurance) is a global leader in audit and assurance services, building trust in the capital markets and supporting better business decisions. By leveraging top talent, innovative technology and continuous improvement, Assurance is transforming its offerings to deliver measurable impact for its stakeholders, its people and society, all in line with EY’s purpose of Building a better working world.

The EY Global Assurance BMC leader helps translate global Assurance business priorities into marketing and communications strategies and programs, playing a critical leadership role in integrating these programs across Global Assurance audit and advisory subservice line structures, EY Regions, global business support functions and other global service lines. The role works closely with Global Assurance leadership to develop and execute a BMC plan and ensure Assurance is represented within global firmwide BMC-related activities.

A member of both the Global BMC leadership team and Global Assurance leadership, the role leads a geographically disbursed team of just under 30 individuals and requires an experienced and resilient marketing and communications professional with inclusive people leadership skills. Strong relationship management and collaboration skills are essential.

Success in this role requires creating a strategy to deliver world-class brand, marketing and communications programs that support revenue, reputation, change management and relationship outcomes. Success will be measured through EY’s global brand survey, engagement metrics, revenue support impact, market positioning insights and people engagement measures.

Your Key Responsibilities

The role is accountable for developing an integrated strategic global Assurance brand, marketing and communications plan that drives revenue, relationships and reputation goals, working closely with the service line leadership. This includes:

• Increasing the global market awareness of Assurance capabilities
• Leading the creation and delivery of innovative campaigns to increase market share and revenue for solutions, services and products
• Delivering high-impact client experiences through digital channels, content marketing, internal and external communications and third-party collaborations
• Supporting strategy execution and people engagement by leading the development and execution of an impactful internal communications and engagement plan
• Integrating purpose and corporate messaging into Assurance internal and external communications…