Freelance Associate Director, Creative Strategy

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit

Job Overview:

We are collecting resumes to create a database for the Associate Director of Creative Strategy position. This role will be project-based, with compensation and time commitment varying depending on the project. We will reach out if we find that your profile aligns with our needs.

The Associate Director is accountable for building bridges and connections between traditional data points and groundbreaking creative. A collaborative, fact-driven, creative thinker with great human and business instincts in today's digital world, your primary responsibility is to ensure that the Wasserman team consistently produces visionary work grounded in clear, concise insights. You'll be involved in the distillation of raw data, information and factual insights into fresh, evocative and inspiring catalyst points that fuel the ideation, creation, and delivery of extraordinary creative work.

Wasserman believes in Unlocking Truth and Delivering Difference for our clients, and the Associate Director must be a creative, flexible thinker that is able to use multiple inputs and data sources in order to deliver on this belief. You will be the primary source for delivering strong perspectives on a brand's industry, consumer, category, business strategies and their place in wider culture while developing and driving compelling creative concepts.

This is an ideal position for someone that has a solid foundation in brand strategy work from an established agency but is looking for the opportunity to stretch beyond that foundation, build and integrate it into an agency in a more seamless and effective way while pushing the business forward creatively.

What You'll Do:

* Creative Brief development. Distilling the key information from consumer, category, culture, and company into one brief that acts as a springboard for great ideas.

* Partnering with Account leads to transforming client briefs into strong creative briefs; taking research, information, and insights and distilling them down into a singular strategic idea for creative teams to operate from.

* Idea enhancement: you can spot a great creative idea from a rough sketch, and you understand how to nurture that idea and make it fit with strategy.

* Proactively keep up to date with innovations and interesting movements in the tech and media space, identifying opportunities for learning and sharing with our clients and prospects. This includes developing a deep understanding of the media habits of today's Gen Z and Millennial consumers.

* Ideas that push the envelope should push your presentation skills. A winning combination of confidence and intelligence will help you sell great work internally and to clients.

* Develop opportunities for proactive brand and communication strategy workshops to evolve client thinking, brand positioning/purpose and align on business/campaign goals.

* Stay involved in and help guide creative ideation and concepts throughout the process, ensuring that we produce breakthrough work that drives our client's businesses forward.

* Understand the landscape for the client's business/sector as well as the industry contexts for their investments and their brand values, direction, and big picture objectives.

* Monitor ongoing creative trends within sports, entertainment, lifestyle and in culture, to offer relevant creative recommendations.

* Champion collaborative approach. Help the agency work more closely with the client and encourage your team to build relationships with account handlers.

* Think daily about business development and new revenue opportunities with existing and potential clients. Contribute to new client pitches and play a role in responding to RFPs.

What We're Looking For:

* 5-7+ years relevant experience with minimum of 2 years of strategy work at an agency or inside an organization.

* Proven skills required to create, maintain and enhance customer relationships.

* Innate curiosity, proactive thinking and ability to think creatively when planning strategy, taking into account client objectives, key insights, and practical parameters.

* Well-developed analytical and problem-solving skills.

* Possess exceptional communication skills, both orally and in writing.

* Superior interpersonal skills and the ability to create a rapport with people.

* Strong attention to detail and highly organized.

* Must be able to multi-task…