Director, Marketing

Director, Marketing page is loaded## Director, Marketing locations:
Dallas, TX- HQtime type:
Full time posted on:
Posted Yesterday job requisition :
R4937
** Who We Are
** Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 110,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,600 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.
** Job Summary
** The Marketing Director plays a pivotal role on the Marketing, Customer Experience, and Growth team, reporting directly to the VP of Marketing. This strategic leader combines deep marketing expertise with a strong digital foundation to shape and execute initiatives that drive resident acquisition and elevate community performance. With proven experience in digital marketing, promotion development, go-to-market planning, and communication strategy, this role translates localized insights and unique leasing propositions into impactful, multi-channel campaigns that resonate with prospects.

A key focus is optimizing community landing pages, the primary destination for performance marketing traffic, to maximize conversions and showcase each community’s unique  addition to community-level marketing, the Director will lead local promotions and partnerships that boost visibility and engagement, working closely with Operations, Investment Management Group, Leasing, and agency partners to ensure seamless alignment between national strategy and market-level execution.

Success in this role requires fluency in performance marketing metrics, a sharp understanding of operational drivers, and the ability to synthesize data into actionable insights that inform strategy and optimize conversion. The ideal candidate has a proven track record of leveraging digital channels, data analytics, and automation to drive lead generation, optimize conversions, and execute high-impact marketing campaigns for growth.
** What You’ll Do
*** Evaluate, develop, and implement strategic marketing plans tailored to new customer acquisition opportunities, incorporating local promotion and partnerships activations to amplify community visibility and engagement.  Ensure alignment with our brand, resonate with our target audience, and continuous improvement in both processes and technologies within our marketing playbook.
* Activate localized insights by partnering with cross-functional teams to surface and activate localized insights. Champion smarter execution through geo-targeted campaigns, signage strategies, and field marketing aligned to each community’s Unique Leasing Proposition, which serves as the foundation for visibility, relevance and communication strategy.
* Leverage deep marketing and digital expertise, including promotion development, go-to-market planning, and crafting unique leasing propositions, to inform all prospect communications and campaigns across digital and offline channels.
* Monitor and analyze performance marketing and lead funnel to uncover strategic insights that inform resident acquisition efforts.  Key partner in paid media, SEO, SEM and marketing automation to align community level strategies with broader acquisition goals.
* Maintain a comprehensive understanding of operational drivers within property management and utilize it to inform day-to-day business insights and recommended actions that drive resident acquisition efforts. Serve as the primary resident acquisition liaison to operations and Investment Management Group teams.
* Optimize dedicated community landing pages, the primary destination for performance marketing traffic, to maximize conversions and reflect each community’s unique value proposition.
* Manage, develop and mentor Marketing associate, providing coaching, guidance and professional development opportunities to foster a high-performing team culture.
* Maintain a profound understanding of prospect and resident behaviors, market insights, and operational dynamics to drive informed decision-making and support ongoing…