Senior Campaign Manager, Marketing

Senior Campaign Manager, Marketing at First Service Residential

Base pay range: $90,000.00/yr - $95,000.00/yr. Pay is based on skills and experience.

The Senior Campaign Manager plays a pivotal role in driving First Service Financial's growth by strategizing, developing, supporting, and executing marketing campaigns across various traditional and online channels. This key position is crucial for lead generation and nurturing existing leads to support sales goals. By using metrics to improve processes and messaging, the Senior Campaign Manager maximizes impact and results. They work closely with the Senior Director of Growth Marketing, local marketing directors, and senior leadership to influence overall marketing priorities and ensure campaigns align with corporate objectives.

• Develop and execute marketing campaigns across channels to build brand awareness and generate leads for the company’s financial and insurance products.
• Build and enhance marketing automations, leveraging Hub Spot to maximize pursuit targeting.
• Create and segment prospects for new residents, current residents, and renters across all vertical channels.
• Build new lists and update existing ones based on real‑time data and campaign performance.
• Maintain data hygiene by regularly cleaning and updating lists—removing outdated contacts, managing unsubscribes, and ensuring overall data quality.
• Continuously analyze and segment audiences to support new offers, promotions, and communications.
• Collaborate with local marketing directors to define assignments, verticals, and timelines, creating a calendar that aligns efforts across regions and maximizes scale.
• Support customer and pursuit events (in‑person and virtual) by providing list support and creating/deploying email or text communications.
• Partner with designers and content creators to produce campaign materials.
• Track and analyze campaign performance, using data to generate insights and best practices.
• Ensure materials align with business strategies and prepare presentations and reports for stakeholders.
• Collaborate with other campaign managers and marketing teams to share ideas and strategies.
• Manage multiple projects and timelines with strong organizational skills, project‑management expertise, and a results‑driven approach.
• Lead cross‑functional initiatives that integrate marketing with sales, product, and operations to ensure cohesive execution of campaigns.
• Develop long‑term campaign strategies that align with corporate growth objectives.
• Present campaign results and strategic recommendations to senior leadership, influencing decision‑making at the executive level.
• Identify emerging marketing trends and technologies, evaluating their potential impact and recommending adoption where beneficial.

• Bachelor’s Degree in Business, Communication, Marketing, or related field.
• Minimum 2 years experience in marketing and communications roles.
• Digital marketing experience.
• Knowledge and experience using marketing automation tools like Hub Spot and Act-On.
• Proficient in MS Office (Power Bi, Outlook, Excel, Word, PowerPoint).
• Campaign management experience, coordinating with staff to implement updates and gather assets.
• Experience with project‑management tools such as Asana.
• Incredibly organized and detail‑oriented.
• Customer‑service mindset to solve issues.
• Microsoft Dynamics or Salesforce experience is a plus.

Potential travel to market and corporate offices.

As a full‑time associate, you will be eligible for comprehensive benefits including multiple medical, dental, and vision plans, time‑off benefits, paid holidays, and a 401(k) with a competitive company match.

We may utilize an Automated Employment Decision Tool (AEDT) to objectively evaluate candidate qualifications. This tool is designed to assist in evaluating candidates based on specific job‑related characteristics.

Job qualifications assessed include skills, experience, and competencies relevant to the role. Candidates who require an alternative selection process or a reasonable accommodation may request it through national

Candidates residing in New York City who are subject to NYC Local Law 144 may request information about the AEDT, including details on data collection and retention. Requests should be made to national; responses will be provided within 30 days.

Seniority level:
Mid‑Senior level |

Employment type:

Full‑time | Job function:
Marketing and Sales.