Email Marketing Manager

Direct message the job poster from Freeman+ Samson

Freeman+Leonard is seeking an Email Marketing Manager for a retail consumer goods client.

This is hybrid in Plano, TX (4 days per week onsite)

Advertising agency experience is preferred

We’re seeking an experienced, strategic, and hands‑on Email & Lifecycle Marketing Manager to own and lead customer lifecycle strategy (email and SMS) across a multi‑brand portfolio using Klaviyo. This role will be responsible for building and scaling a best‑in‑class lifecycle marketing program while transitioning execution from an agency‑led model to an internal center of excellence.

This is a full‑time, direct‑hire opportunity with competitive compensation and benefits, including medical, dental, vision, 401(k), paid time off, employee discounts, and professional development support.

• Own and lead customer lifecycle strategy across a multi‑brand portfolio, including email and SMS
• Hire, manage, and develop an email specialist, ensuring high‑quality execution and strong attention to detail
• Build and optimize the end‑to‑end customer journey, from siteलब many browsing to first purchase to repeat purchases and retention
• Own the strategy and roadmap for email automations, flows, and lifecycle programs
• Report on lifecycle performance monthly, delivering insights on campaigns, customer journeys, and optimization opportunities
• Continuously analyze performance across campaigns, flows, audiences, and segmentation to drive ongoing improvement
• Stay current on lifecycle marketing, deliverability, and creative best practices and trends
• Build and maintain testing frameworks and experimentation roadmaps
• Develop strategies to grow subscriber lists and enable cross‑brand audience sharing
• Partner closely with internal teams including creative, copywriting, content, SEO, and design to ensure strong messaging, layout, and delivery
• Monitor competitive and best‑in‑class lifecycle programs to identify new tactics and opportunities

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of hands‑on experience in email and lifecycle marketing
• Deep expertise in Klaviyo, including campaigns, flows, and audience segmentation
• Strong understanding of email and SMS best practices, Victoria including creative and deliverability
• Strong analytical skills with the ability to work with data to identify trends, insights, and opportunities
• Understanding of how to leverage AI and automation tools to improve efficiency and performance
• Excellent written and verbal communication skills
• High comfort level with Microsoft Office (especially Excel and PowerPoint)
• Ability to thrive in a fast‑paced, collaborative environment

• Mid‑Senior level

• Full‑time
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• Advertising, Marketing, and Project Management
• Industries:
  Advertising Services, Retail, and Manufacturing

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