Lead Video Copywriter

Lead Video Copywriter – Launch Potato

Join Launch Potato, a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . We are a data‑driven content and technology company headquartered in South Florida, with a remote‑first team spanning more than 15 countries. Our culture values speed, ownership, measurable impact and high performance.

Accelerate your career by owning outcomes, moving fast and driving impact with a global team of high performers.

$110,000 – $135,000 per year.

• 4–6 years of performance marketing copywriting experience with a robust portfolio of high‑performing ads across paid social, search, and programmatic
• 2+ years in a leadership or mentorship capacity (creative lead, editor-in-chief, player/coach)
• Deep understanding of direct‑response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
• High proficiency writing compelling video scripts for Tik Tok, Reels, You Tube and similar platforms

Elevate Launch Potato’s copywriting function by driving performance across paid media while strengthening our brand voice, creative systems and strategic positioning.

• Brand strategy & creative excellence
  • Own brand writing strategy across all paid media channels, ensuring consistent voice, messaging and positioning
  • Develop, refine, and scale positioning playbooks for conversion‑focused copywriting
  • Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to lift channel performance
• Copywriting leadership in performance marketing
  • Oversee velocity and performance of copy across paid social, search, display, and programmatic channels
  • Analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
  • Meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
  • Write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments
• Innovation & opportunity sourcing
  • Identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
  • Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
• Video scriptwriting & compliance alignment
  • Develop compelling video scripts that drive performance and meet compliance standards
  • Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and enforced
  • Mitigate risk by aligning copy strategy with regulatory requirements
• Team & resource management
  • Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
  • Own the budget and resource allocation for writing support while maximizing ROI
  • Build systems, workflows and training resources to improve creative operations and knowledge sharing

• Strategic Copy Leadership:
  Develops and enforces standards, systems and strategic messaging to drive scalable, high‑conversion creative.
• Analytical & Results‑Driven:
  Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
• Creative Excellence:
  Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone and compliance.
• Collaborative:
  Partners cross‑functionally with Compliance, Creative, Growth and Data to align messaging with business objectives.
• Proactive & Insightful:
  Identifies opportunities from market trends, consumer feedback and channel data to inform high‑performing copy strategies.
• Mentorship & Ownership:
  Effectively leads contributors and freelancers while building scalable resources and systems for team success.

Base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not cost‑of‑living adjustments.

We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or other legally protected characteristics.