Social Marketing Specialist

Social Marketing Specialist Responsibilities

• Partner with Marketing Manager to implement broader Live Experience vision and marketing goals
• Craft ongoing competitive social analysis to understand experiential landscape and identify biggest areas of opportunities and unique selling points on social
• Partner with cross‑functional channels like Paid Social, Growth Marketing, Comms, and Brand Creative for creative development and distribution of content beyond organic social
• Support key milestones and work back with stakeholders in a timely manner for strategic alignment and creative input
• Perform ongoing reporting, analysis, and fan social listening, sharing recaps and recommended optimizations with broader teams as needed on an ongoing basis

• Oversee local‑specific social creative and tone of voice to ensure accuracy and relevancy with respective markets
• Partner with Ops and Local Marketing Specialists to support on‑site always‑on programming, activations, and events
• Attend and cover community days, soft openings, always‑on programming, events, and tentpole activations
• Capture, edit, and produce visually compelling and narrative‑driven social content for quick‑turn social use
• Serve as on‑the‑ground point of contact for local creators and VIPs
• Embed into local partnership, mall and community workflows to influence social opportunities and considerations during the planning phases

• 5+ years of hands‑on social media experience, ideally in entertainment, events, theme parks or lifestyle brands
• Strong visual sensibility and experience with photo/video capture and editing (using phone or camera)
• Ability to work quickly and efficiently in a fast‑paced, ever‑changing environment
• Excellent written communication skills and a knack for engaging online communities
• Based in Philadelphia and able to work on‑site

$35-40/hr.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Contract
• Job function:
  Marketing
• Industries:
  Entertainment Providers