Manager, Marketing Strategy & Planner

Job Description

As the Marketing Strategic & Planning Manager, you will be a senior media strategist leading the creation of unique programming for the Hearst Texas Media sales team. You will collaborate with Hearst marketing teams to design programs that leverage Hearst media assets across Texas, proactively provide B2B initiatives to accelerate sales, cultivate relationships, and win new business. Your work will support the strategic media planning team by delivering market insights, developing custom audience strategies, and creating compelling presentations, while also responding to critical RFPs and sales proposals.

• Strong media strategy and planning skills that bring together campaign and sponsorship opportunities across Hearst Texas markets
• Ability to tell the story by conveying the campaign vision, strategy, and capabilities
• Comfortable presenting and leading calls with clients and leadership
• Deep understanding of strategic campaign development, including target demographics, optimal timing, and appropriate mediums
• Firm grasp of digital platforms – digital media, native advertising, audience data, and social media
• Collaborative mindset to work with sales, marketing, advertising, and product teams for comprehensive plans
• Support market research to determine desired customer profiles and strategies
• Analytical skills to develop and interpret campaign insights
• Creative thinking to help ad campaigns stand out from the competition
• Strong communication skills to articulate the vision of an ad campaign to sales executives and clients

• 2–3 years of experience in a fast‑paced agency, sales, and marketing organization
• Direct experience working in or alongside sales/marketing functions
• Understanding of the B2B sales process and the role of marketing support
• Proficiency in Microsoft Office, especially Power Point
• Highly organized with the ability to shift priorities quickly
• Collaborative cross‑departmental teamwork

• Comfortable presenting and leading calls, including with clients
• Attention to detail and meticulousness
• Exceptional communication skills
• Not afraid to ask questions and challenge assumptions
• Capability to meet tight deadlines
• Team‑player attitude with a can‑do spirit
• Adaptable and comfortable rolling with the punches

Mid‑Senior level

Full‑time

Marketing and Sales

Newspaper Publishing