Vice President - Demand & Content Marketing

Vice President - Demand & Content Marketing page is loaded## Vice President - Demand & Content Marketing locations:
Arcis Golf - Corporate Office - Dallas, TXtime type:
Full time posted on:
Posted Todayjob requisition :
R12354
** Club

Location:

** Arcis Golf - Corporate Office - Dallas, TXArcis Golf team members thrive on anticipating needs, forging connections, and elevating experiences for our team, members, and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit, humble heart, and a genuine respect for one another.

Job Description
** ABOUT ARCIS GOLF
** Arcis Golf is redefining the modern club experience. With nearly 80 premier private, resort, and daily-fee properties across the United States, we are building vibrant communities centered on elevated service, lifestyle, and innovation. Our brand is built on closely curated experiences—and we believe the right story, told the right way, inspires connection, loyalty, and growth.

Come shape the voice, story, and digital presence of Arcis Golf and our portfolio—and help us inspire the next generation of golfers, members, subscribers, and club enthusiasts.
** POSITION SUMMARY
** Arcis Golf is seeking a bold and imaginative Vice President of Demand & Content Marketing to lead the development of an industry-defining marketing ecosystem that elevates our brand, drives inbound digital leads, and demonstrates measurable ROI across all channels.

This is a key leadership role responsible for shaping the narrative strategy of Arcis Golf and our curated collection of clubs—while ensuring our content and campaigns are powered by strong digital marketing execution, Hub Spot CRM expertise, and data-driven insights. You will work with leadership, our Clubs, and subject matter experts, as well as creators and influencers, to unify our brand voice and ensure every story we tell—whether on Instagram and other social channels( Instagram, Facebook, Tik Tok, You Tube, Linked In, etc.)

on our websites and digital ecosystem, and other marketing channels—feels undeniably Arcis and delivers measurable business impact.

You’re part content strategist, part demand marketer, and part digital innovator. You understand how stories inspire connection—and how to translate those connections into qualified leads, pipeline, and revenue.
** KEY RESPONSIBILITIES
**** Storytelling Leadership
*** Serve as company’s primary storyteller—crafting and guiding narratives that emotionally resonate with our audiences and align with Arcis’ brand purpose.
* Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration.
* Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications.
* Build a central narrative framework that aligns with brand pillars—highlighting club life, member and guest experiences, hospitality, innovation, and transformation.
** Content Marketing & Demand Generation
*** Lead the vision, development, and execution of an integrated content marketing and digital demand generation strategy that supports brand growth, lead generation, and member engagement.
* Own and manage a content calendar for both Arcis and in working with our 77 clubs across all platforms—web, blog, social, email, video, and digital campaigns.
* Work closely with Revenue Operations to leverage Hub Spot CRM and other sales and marketing technology tools to execute campaigns, automate workflows, segment audiences, and optimize performance.
* Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth.
** Social Media Excellence
*** Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, Tik Tok, You Tube, Linked In, etc.).
* Establish content pillars and social-first formats that are optimized for engagement, storytelling, and lead generation.
* Guide day-to-day social execution, from creative development and calendar planning to community management and real-time content.
* Create scalable…