Regional Marketing Coordinator

Formula Wellness is a fast-growing medical wellness and aesthetics platform with locations nationwide. We combine aesthetics, wellness, and longevity services to help patients optimize their health, appearance, and vitality. Our culture is rooted in collaboration, integrity, and innovation — and we are scaling quickly with new partners and markets.

The Regional Marketing Coordinator is a hands‑on executor of Formula Wellness’s marketing strategy and provides direct marketing support to our partner centers. This role is responsible for bringing campaigns, content, and promotions to life — ensuring that initiatives are carried out accurately, on time, and consistently across all locations. In this role you will translate strategic direction from the Marketing Director into actionable deliverables, managing multiple priorities while maintaining a detail‑oriented, results‑driven approach.

• Build and deploy marketing campaigns (email, SMS, and social media) from start to finish.
• Manage marketing requests from partner centers and deliver timely, accurate support.
• Execute updates to websites, landing pages, and Google Business Profiles.

• Draft and edit marketing copy for email, SMS, social, and in‑clinic promotions.
• Manage creative asset development through Canva and agency/vendor partners.
• Coordinate local content capture (photos, videos) for provider and center promotion.

• Support paid media initiatives across Meta, Google Ads, and other platforms.
• Deploy signage, flyers, and collateral for partner centers.
• Assist with planning and execution of center‑level events, partnerships, and promotions.

• Track and report on marketing campaign performance.
• Monitor patient engagement, lead flow, and ROI from campaigns.
• Share insights to guide refinements and best practices.
• Act as a day‑to‑day resource for partner centers needing marketing support.
• Ensure consistency in brand standards across all locations.
• Communicate regularly with internal stakeholders, providers, and vendors to keep projects moving.

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 2–4 years of marketing experience, ideally in healthcare, aesthetics, or consumer brands.
• Strong hands‑on experience with:
• Social media platforms (Meta Business Suite, Instagram, Tik Tok, Linked In)
• Digital marketing tools (Google Ads, Google Analytics)
• Email/SMS platforms (Constant Contact, Mailchimp, CRM‑based tools)
• Creative platforms (Canva, Adobe a plus)
• Experience with EMR/PMS systems (Zenoti, Mod Med, etc.) is a plus.
• Highly organized, detail‑oriented, and proactive.
• Excellent communication skills with the ability to manage multiple projects simultaneously.

• Competitive salary and benefits.
• The opportunity to be the go‑to marketing support resource across a growing national brand.
• Career growth potential within a high‑performing, innovative marketing team.
• A collaborative culture that values action, ownership, and results.