CPG Marketing Specialist

Company Summary

At Rancher’s Premium Smokehouse, our purpose has always been pretty simple: to bring the bold, authentic flavors of the ranch to a wider audience while elevating the standards of the categories we serve. We exist to bridge Texas traditions with innovation transforming the smokehouse flavors people love into scalable, high-quality products that drive value for retailers, distributors, and food service partners.

What started as a passion for handcrafted Texas flavor has grown into a brand built on operational reliability, strong supply‑chain partnerships, and a commitment to helping our customers differentiate in an increasingly competitive marketplace. For many consumers, Rancher’s represents unforgettable flavor. For our partners, we represent consistency, innovation, and category growth.

Rancher's Premium Smokehouse is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Description: This role is responsible for developing and executing strategies that build and maintain a strong presence in retail locations, driving increased sales, customer acquisition, and brand visibility across key retail partners. The ideal candidate brings hands‑on experience with retail‑specific media and data platforms and thrives in a highly cross‑functional environment, partnering closely with sales, analytics, agency, and retailer teams to drive results.

Responsibilities include, but are not limited, to:

• Acquire new customers and drive incremental retail sales through strategic marketing initiatives.
• Develop and implement brand strategies, including positioning, messaging, and in‑store and digital visual identity.
• Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social, retail media, and traditional.
• Lead retail media planning and activation across retailer platforms such as 8451, Walmart Connect, and Sam’s Club MAP, in close partnership with sales and retail teams.
• Leverage retailer data, insights, and market research to understand consumer behavior, preferences, and the competitive landscape.
• Track, analyze, and report on key performance indicators (KPIs) to assess campaign effectiveness and inform optimization.
• Collaborate cross‑functionally with Sales, E‑commerce, Insights & Analytics, Creative, and external agency partners to ensure brand consistency and alignment.
• Serve as a key communicator across internal teams and external partners, ensuring clarity, alignment, and timely execution.
• Manage digital marketing planning and activation across owned and retailer platforms.
• Manage website, social media, and e‑commerce marketing initiatives in support of retail objectives.

Skills and

Qualifications:

• Direct experience working with retail media and data platforms
  , including 8451, Walmart Connect, and/or Sam’s Club MAP
  , desired.
• High proficiency in digital marketing, including paid media, e‑commerce, and performance measurement.
• Strong analytical skills with the ability to interpret market research, retailer data, and campaign performance.
• Proven ability to develop innovative, engaging marketing programs that drive measurable results.
• Demonstrated success working across cross‑functional teams and managing multiple stakeholders.
• Excellent communication and organizational skills, with the ability to manage multiple projects and campaigns simultaneously.
• Ability to travel as needed.

* This is an in‑office role requiring some travel. There are no relocation funds being offered.