Marketing Production and Digital Manager

Marketing Production and Digital Manager

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Uplift's mission is to create and sustain public schools of excellence that empower each student to reach their highest potential in college and the global marketplace and that inspire in students a life‑long love of learning, achievement, and service in order to positively change their world.

The Marketing Production & Digital Manager manages the execution of Uplift Education’s marketing initiatives across a wide range of channels. This role oversees the coordination of campaign workflows, manages creative production, and ensures the accurate execution of tactics and the timely delivery of materials that drive enrollment growth, build brand awareness, and strengthen community connections across the Uplift network.

• Manages the development of marketing content and creative materials across print, digital, email, website, and social media, including the development of newsletters and blogs.
• Develop messaging and visuals for different audiences while maintaining brand consistency.
• Collaborate with marketing leadership to ensure all creative work aligns with organizational goals.
• Build and maintain marketing production plans that include all steps of campaigns, utilizing project management software.
• Manage and provide marketing creative assets in response to network-wide requests.
• Conduct quality assurance reviews of all assets to ensure accuracy and readiness before release.
• Coordinate with external vendors (e.g., printers, designers) to manage deliverables and ensure timely completion of timelines.

• Assist in planning and implementation of marketing campaigns across multiple channels (social, search, display, video, print, and digital).
• Manage digital marketing campaign assets and set up, schedule, and monitor campaigns to ensure effective delivery.
• Track and adjust campaigns as needed.
• Provide updates and insights on campaign performance to internal stakeholders.
• Develop and maintain dashboards or reporting tools to increase visibility of campaign status and outcomes.

• Build and schedule email campaigns using marketing automation platforms.
• Manage and support the execution of nurture flows, automated email sequences, and targeted outreach campaigns.
• Maintain list segmentation, personalization, and data accuracy within marketing systems.

• Manage and update copy and graphics for Uplift’s website and maintain the internal marketing website.
• Coordinate with internal teams and the web vendor to ensure timely and accurate updates to the external site.
• Support ongoing content updates and processes to ensure Uplift audiences have access to current and helpful information.

• Maintain accurate tracking of campaign performance, email metrics, and digital advertising data.
• Provide routine reports and campaign summaries to internal teams.
• Collaborate regularly with enrollment, recruitment, and other teams to align marketing execution with organizational priorities.
• Lead intake and workflow management, including backlog review, sprint planning, and prioritization of deliverables.
• Contribute insights from market research and competitor analysis to improve creative strategies and production planning.

• Education Requirements:
  
  Bachelor’s Degree required.
• Experience Requirements: 2-5 years of relevant experience managing marketing campaigns, including planning strategy, selecting and coordinating channel mix, executing tactical plans, and tracking performance through reporting and analytics.

• Skilled in managing digital advertising platforms and executing multi‑channel campaigns.
• Experienced in leveraging personalization and trigger‑based CRM/email marketing systems to drive engagement.
• Proven ability to write copy tailored to targeted audiences.
• Proficient in using project management tools to coordinate and track deliverables.
• Strong organizational skills with the ability to…