Marketing Technology Associate Manager

About the AT&T Performing Arts Center

The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10‑acre campus comprised of three premier performance venues and a park in downtown Dallas. Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co‑presented with TITAS Presents; and top concerts, performers and cutting‑edge speakers. Thousands of students explore and more deeply experience the arts through the Center’s education program, Open Stages.

The Center also offers free programming for audiences from every part of the community.

Under the direction of the Director of Marketing Operations & Technology, the Marketing Technology Associate Manager will lead execution of email marketing programs, website content management, ticket‑purchase‑path accuracy, marketing automations, analytics, and emerging AI‑driven marketing capabilities. This role helps ensure patrons receive a seamless and engaging digital experience across all platforms while driving continuous improvements to our marketing technology ecosystem and operating practices.

• Build, schedule, test, and deploy all email campaigns, including newsletters, announcements, automated journeys, and transactional emails
• Own the email roadmap, calendar, and KPIs; align with programming and revenue goals
• Set segmentation strategy, automation logic, and personalization rules
• Oversee QA, rendering tests, and deliverability standards
• Monitor key metrics and lead optimization efforts
• Drive audience growth through onsite capture, co‑promotions, and digital acquisition
• Ensure compliance with CAN‑SPAM, SPF, DKIM, and DMARC

• Manage website content updates in Word Press; ensure accuracy, accessibility, and consistent UX
• Support web governance and assist in prioritizing enhancements with external developers
• Ensure ticketing purchase paths remain accurate and functional; elevate issues promptly
• Assist with SEO/GEO optimization

• Support the Director in managing marketing platforms (email, CRM, CMS) and identifying operational needs
• Assist with tool evaluations, integrations, and workflow improvements
• Maintain documentation, process guides, and platform best practices
• Monitor data hygiene and collaborate with IT and ticketing teams to resolve issues
• Support vendor communication and test deliverables
• Provide staff training on new features and workflow updates
• Assist with usage tracking and renewal monitoring

• Use AI‑enabled platform features to improve message relevance and timing
• Recommend practical AI applications for targeting and personalization
• Track outcomes of AI‑assisted initiatives and share learnings
• Cross‑Team Leadership & Vendor Management: support intake, scoping, and prioritization of digital requests
• Coordinate with Programming, Ticketing, IT, and external partners; communicate timelines clearly
• Assist in setting expectations, tracking risks, and supporting QA

• Help develop dashboards and scorecards with the Data Analyst
• Identify trends, propose experiments, and support implementation of optimizations
• Other duties as assigned

• Bachelor’s Degree in Marketing, Communications or similar; 3–5 years of experience in digital, email, or marketing technology roles
• Hands‑on experience with email platforms and CRMs;
  Tessitura strongly preferred
• Proficiency with Google Analytics 4 (GA4); familiarity with Google Tag Manager is a plus
• Working knowledge of e‑mail deliverability, authentication standards, and compliance
• Experience supporting cross‑functional projects and external vendors
• Strong communication skills and ability to convey technical concepts effectively
• Excellent organization and time‑management skills
• Availability for occasional evening/weekend support as needed
• Proficiency in Microsoft 365 required;
  Adobe Creative Suite a plus
• Appreciation for the performing arts is preferred

AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.

Job Type: Full‑time

Salary

Description:

50000‑55000