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Lead Product Manager

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: InfoVision Inc.
Full Time position
Listed on 2026-02-28
Job specializations:
  • IT/Tech
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below
  • Own the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe
  • Drive the organization beyond traditional batch messaging toward more integrated
  • journey capabilities.
  • Prioritize scalable enhancements that serve multiple lines of business.
  • Balance platform stability and technical debt with high-impact capabilities.
  • Partner with Data Engineering to define event triggers and data structures that support
  • Translate business needs into clear technical requirements and acceptance criteria.
  • Ensure the platform can support increasingly dynamic and responsive communications.
  • Governance & Standards
  • Establish standards for reusable templates, communication fatigue rules, and cross
  • Define and govern the data elements and triggers that power customer
  • communications.
  • Partner with Compliance and Legal to ensure communications meet regulatory and
  • privacy standards.
Execution & Adoption
  • Lead structured quarterly planning and backlog refinement.
  • Monitor platform performance and proactively identify optimization opportunities.
  • Champion adoption of Adobe Campaign and Adobe Journey Optimizer across the
  • organization.
  • Develop and deliver training, documentation, and best practices.
  • Serve as the key point of contact for Adobe partnership discussions, staying ahead of
  • product releases.
What You Bring
  • 7+ Years of experience in product management specifically within Mar Tech, digital
  • platforms or customer experience technology.
  • Hands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar
  • Experience owning digital platforms or enterprise capabilities, with a focus on building
  • scalable solutions that serve multiple stakeholders. You are comfortable partnering
  • across business, marketing, and engineering to champion and drive decisions.
  • Experience navigating TCPA, CAN-SPAM, and CCPA/GDPR compliance within a highly
  • regulated industry (Financial Services preferred).
  • A track record of building A/B testing and multivariate testing capabilities directly into
  • the communication lifecycle.
  • Strong understanding of data-driven communications and trigger-based engagement.
  • A track record of independently driving initiatives from concept through delivery.
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