SEO Consultant

Join to apply for the SEO Consultant role at Southwest Airlines

Join to apply for the SEO Consultant role at Southwest Airlines

This range is provided by Southwest Airlines. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$91,250.00/yr - $/yr

Department:

Digital

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

As an Search Engine Optimization (SEO) Consultant at Southwest Airlines, you’ll lead the charge in elevating our digital visibility by driving and executing a comprehensive SEO strategy across web and app platforms. Acting as the in-house SEO expert, you’ll collaborate with cross-functional teams—including Technology, Marketing, Paid Media, Brand, and Content—to optimize site structure, technical performance, and content for maximum discoverability and organic growth.

You’ll oversee day-to-day execution with agency partners, translate SEO insights into actionable improvements, and manage tools and reporting to deliver measurable, sustainable results. This is a high-impact role for someone passionate about search who’s ready to help us “GO BIG” in SEO and make a meaningful difference in how Customers find and engage with Southwest online.

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

• Support SEO strategy and lead tactic execution for owned digital channels: help identify and prioritize short- and long-term opportunities for growth and improvement; manage output to ensure projects are completed efficiently and in a timely manner
• Serve as an internal consultant on SEO best practices for content, technical structure, and user experience
• Manage day-to-day SEO initiatives with internal Teams and agency partners; includes but is not limited to: initiating work and holding teams accountable for workflow execution, managing regular status calls, owning weekly status updates, managing project trackers
• Initiate and manage agency audits to identify gaps, recommend solutions, and drive on-page and off-page optimizations
• Drive technical SEO workflows with partners in Technology, including metadata, canonical tags, XML sitemaps, robots.txt, internal linking, and schema markup
• Analyze complex data and provide clear, actionable insights to broader team, including leadership
• Stay informed and proactively share industry updates from search engine algorithms, industry trends, and emerging SEO technologies
• Advocate for SEO integration within digital projects and cross-team processes
• Drive testing efforts to improve digital store engagement and conversions
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills, and Abilities

• Excellent verbal and written communication skills
• In-depth understanding of search engine algorithms and ranking factors
• Proficiency in both content optimization and technical SEO
• Familiarity with mobile-first SEO, site architecture, and accessibility standards
• Expertise in SEO and analytics tools such as Google Search Console, Adobe Analytics, SEMrush, Screaming Frog, Bright Edge, or equivalent
• Understanding of CMS…