Director of Consumer Insights & Analytics

Director of Consumer Insights & Analytics

The Director of Consumer Insights & Analytics is responsible for leading consumer‑led learning across LALA U.S., spanning category and consumption insights, innovation research, and analytics. This role serves as a key strategic partner to Brand and Innovation teams while maintaining selective interface with Sales and the LALA Mexico Insights organization.

This position combines insights leadership with hands‑on analytical engagement
, ensuring consumer and data‑driven learning is embedded in day‑to‑day decision‑making. Reporting directly to the CMO, the role is part of the Marketing Leadership Team and plays a critical role in shaping brand strategy, innovation pipelines, and portfolio priorities.

• Own the consumer and category insights agenda across consumption behavior, category dynamics, competitive landscapes, and emerging trends.
• Develop a holistic, forward‑looking understanding of consumers to inform brand strategy, portfolio prioritization, and growth opportunities.
• Synthesize multiple data sources into clear, actionable implications for senior leadership and cross‑functional partners.

• Lead innovation insights across the full stage‑gate process, including concept, product, packaging, and pricing research.
• Partner closely with Brand, R&D, and Innovation teams to embed consumer learning early and consistently in development decisions.
• Elevate the rigor, speed, and impact of innovation insights while balancing business timelines and cost considerations.

• Provide hands‑on leadership across analytics, including consumption trends and syndicated data (e.g., Circana).
• Manage and partner with a dedicated Circana full‑time consultant in Year 1, with potential extension beyond that timeframe.
• Ensure analytics are translated into business‑relevant insights and integrated with primary research and internal data.
• Drive clarity and simplification in how insights and analytics are used across Brand and Commercial teams.

• Act as a strategic advisor to the CMO and Brand leadership, influencing decisions through a strong consumer and data‑driven lens.
• Selectively partner with Sales and Commercial teams to support customer‑relevant insights and growth narratives.
• Collaborate closely with the LALA Mexico Insights team to ensure alignment, leverage shared learning, and drive synergies across markets.

• Set the vision for how insights and analytics are generated, synthesized, and activated across the organization.
• Influence without authority, building strong partnerships across Marketing, Innovation, Sales, Finance, and Supply Chain.
• Lead agency and vendor relationships, ensuring high standards, efficiency, and impact.

• Bachelor’s degree required;
  Master’s degree (MBA, MS, or equivalent) strongly preferred.
• 10+ years of progressive experience in consumer insights, analytics, or strategy roles within CPG, food & beverage, or adjacent consumer industries.
• Demonstrated experience leading innovation insights within a structured stage‑gate process.
• Strong command of syndicated data (e.g., Circana, IRI, Nielsen), with the ability to be hands‑on when required.
• Proven ability to translate complex data into strategic narratives that influence senior leadership decisions.
• Experience partnering cross‑functionally with Brand, Innovation, and Sales teams.
• Executive presence with strong storytelling, presentation, and stakeholder‑management skills.