Digital Loyalty Manager

CINÉPOLIS CAREERS

Cinépolis USA is a luxury cinema exhibitor offering enhanced movie‑going experiences through our “Cinépolis Luxury Cinemas” and “Movie House & Eatery” theater concepts. Based in Dallas, we operate 26 luxury and premium theaters across California, Florida, New Jersey, Connecticut, Texas, Maryland, and Ohio, with plans to expand further. As part of Cinépolis International, the most popular movie theater exhibitor globally, we are dedicated to innovation, film, and hospitality worldwide.

Our team members enjoy a generous employee discount on tickets, food, and nonalcoholic beverages, and they also receive gifts for reaching milestone work anniversaries!

The Digital Growth & Loyalty Manager is responsible for driving performance across our digital ecosystem—website, app, analytics, and loyalty program—to accelerate customer acquisition, engagement, and retention. This role blends data, product thinking, and growth strategy, owning end‑to‑end optimization of digital touchpoints that fuel loyalty membership and lifetime value. This position works cross‑functionally with Marketing, Product, Technology, CRM, and external partners to ensure digital experiences are fast, intuitive, data‑driven, and conversion‑focused.

• Own website and app performance, ensuring optimal speed, usability, conversion, and stability across devices.
• Translate customer behavior into continuous improvements across the digital journey.
• Partner with Product and Tech teams to define and prioritize app enhancements, feature improvements, and roadmap initiatives tied to customer and business impact.
• Identify friction points across the digital journey and implement testing and optimization plans (A/B, UX improvements).

• Lead Google Analytics (GA4) and digital performance tracking across web and app.
• Translate data into actionable insights to improve acquisition, engagement, and retention.
• Build dashboards and reporting frameworks to monitor KPIs such as conversion rate, funnel drop‑off, active users, and loyalty growth.

• Own the performance and evolution of the loyalty program, including member engagement, enrollment growth, and usage.
• Partner with CRM and Marketing to align loyalty mechanics, benefits, and messaging across channels.
• Continuously optimize the loyalty experience based on data, customer behavior, and business priorities.
• Act as the steward of our loyalty program, evolving benefits, mechanics, and digital touchpoints to keep members engaged and returning.
• Ensure loyalty is embedded naturally across the website and app—not as an addon, but as part of the experience.

• Design and execute acquisition strategies to grow loyalty membership, leveraging digital channels, on‑platform experiences, and partnerships.
• Optimize entry points into loyalty across website, app, and campaigns.
• Test incentives, flows, and messaging to improve conversion into membership.

• Act as the central connector between Marketing, Product, Tech, CRM, and external vendors.
• Lead requirements definition, business cases, and success metrics for digital initiatives.
• Ensure initiatives launch on time, meet performance targets, and deliver measurable results.

• A strategic thinker with a product and growth mindset.
• Fluent in data, obsessed with experience.
• Comfortable leading without formal authority.
• Equally at home in dashboards, roadmaps, and creative discussions.
• Passionate about building experiences people want to return to.

• Website & app conversion rates.
• Loyalty enrollment growth and active members.
• Digital acquisition efficiency.
• Engagement and retention metrics.
• Performance against digital growth OKRs.

• 5–8+ years of experience in digital growth, loyalty, product, or performance marketing roles.
• Strong hands‑on experience with Google Analytics (GA4) and digital performance measurement.
• Proven experience managing or optimizing loyalty programs or membership‑based…