Programmatic Strategist

Overview

We're seeking a Programmatic Strategist with 3-4 years of experience to join our creative agency team. This is NOT a direct media buying role. We want a strategist who prefers to work at the strategic and creative intersection rather than hands-on daily buying. This hybrid position bridges creativity, data, and technology.

We want someone who gets energized by the fast-paced telecommunications landscape and knows exactly how to turn strategic vision and creative pieces into measurable wins.

You'll be our strategic partner from brief to delivery, guiding campaign development, optimizing performance across Display and Social, and delivering data-driven insights. You ll translate business challenges into programmatic opportunities, collaborate with media partners on creative deployment, and stay at the forefront of emerging platforms and attribution modeling (last-click vs. omnichannel thinking).

If you thrive on impact, understand multicultural audiences, and are ready to drive real results in the dynamic telecommunications industry, we want to talk to you.

Strategic Input & Platform Expertise

• Contribute from the brief stage, informing teams on platform capabilities, nuances, and best practices for DV360, The Trade Desk, Amazon DSP, Innovid, Smartly, Tik Tok, and You Tube.
• Identify innovation opportunities in emerging programmatic environments (Tik Tok, You Tube).
• Educate stakeholders on platform-specific strengths and performance drivers.
• Ensure all creative assets (display, video, social, CTV) are structured correctly for DSP delivery and tagged for tracking.
• Build Dynamic Creative Optimization (DCO) frameworks, partnering with creative teams on feed-based variations.
• Work closely with the client s general market agency and media agency to align creative strategy with media buying, defining your involvement level in creative performance optimization.
• Act as the strategic bridge between creative and media teams for flawless execution.

Audience Segmentation & Retargeting Strategy

• Develop culturally sensitive, persona-driven retargeting messaging strategies adapted for diverse audiences.
• Translate audience insights into platform-specific targeting strategies beyond basic segmentation.

Data-Driven Insights & Reporting

• Analyze performance data and translate into actionable creative and strategic recommendations.
• Deliver compelling reports using Tableau (primary), GA4, Looker, Big Query, Supermetrics, and Adobe Analytics (highly valued).
• Partner with strategists to refine messaging, audience segmentation, and test plans based on results.

• 3-4 years of experience in programmatic, ad operations, or digital advertising (agency or platform-side).
• Working knowledge of major DSPs (DV360, The Trade Desk, Amazon DSP).
• Experience with DCO platforms (Google Studio, Flash talking, Sizmek).
• Strong technical understanding of ad specs, tracking, and creative trafficking requirements.
• Experience with analytics platforms (Tableau, GA4, Looker).
• Familiarity with Meta Ads Manager and emerging formats (Advantage+, Tik Tok, You Tube).
• Strong communication skills and collaborative spirit across creative and media teams.
• Passion for data-driven storytelling and understanding diverse, multicultural audiences.