Digital Asset/Crypto Product Manager Lead
Listed on 2026-01-22
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IT/Tech
Product Designer, Digital Marketing
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
As a Digital Asset/Crypto Product Manager within PNC's Asset Management Group (AMG) organization, you will be based in Pittsburgh, PA. Other PNC locations will be considered. Responsibilities require time in the office or in the field on a regular basis.
Responsibilities- Partner with key stakeholders to develop/evolve the roadmap for the crypto custody offering
- Coordinate cross-LOB crypto initiatives to identify opportunities to share infrastructure, enable multi-LOB usage, and enable other digital asset capabilities
- Lead agile crew(s) performing development work on crypto solutions
- Translate business requirements and business strategy into actionable agile stories
- Prioritize crypto development work backlog
- Coordinate with project managers, technology team, and controls partners for Change Governance
- Act as resource for client‑facing team to address product questions, provide training and communications
- Partner with Marketing, Training, Communications to develop client and internal support materials, training, etc.
- Manage the pricing/fee structure for crypto currency offering
- Conduct competitive analysis and recommend enhancements to the platform
- Partner with Operations, Technology, Digital, and Product Owner to influence end‑to‑end processes supporting
- Coordinate with 2
LOD partners to develop/maintain account agreements and disclosures - Own product controls related to crypto products
- Experience supporting product development and product launches, and navigating regulatory and compliance issues
- Experience with blockchain or crypto‑related legal and regulatory matters
- Experience leading an agile crew/team
- Strong familiarity with financial institution partnerships
- Proven ability to advise cross‑functional teams in a fast‑paced, technology‑driven environment
- Background in fintech, crypto, or other emerging financial technologies
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
Job Description- Responsible for end-to-end business and financial results for multi-faceted, complex products through the selection, design, development and promotion of new and existing products utilizing traditional and emerging capabilities in technology, operations, and data analytics to offer customers a differentiated product experience.
- Uses knowledge of emerging technologies to deliver products to customers through all applicable channels. Prioritizes and makes decisions regarding recommendations. Champions business cases, business plan and roll‑out of specific products, product groups or experiences.
- Monitors the marketplace to assess product, technology, and markets trends to identify a market need or opportunity. Recommend innovative new products, new experiences or enhancements to existing products and develops and designs the features of a designated new or existing products Manages the end-to-end development, production, roll‑out, pricing or promotion of specific products, product groups or experiences and resolves complex operational and process problems that arise.
- Partners with key stakeholders including sales, marketing, digital channel delivery, and other internal service partners. Participates and/or leads activities with external stakeholders and clients to ensure all product offerings meet their strategic goals. Develops product‑specific marketing initiatives. Supports risk management, compliance and audit needs as part of the first line of defense.
- Drives business, financial and customer experience results of new and existing products and recommends modifications in product features and/or marketing to improve results. Coordinates across groups and leads key contributors.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees…
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