Digital Marketing Product Manager

Digital Marketing Product Manager

Country:
United States of America

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer‑centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities we want to talk to you!

The Associate, Digital Marketing serves as a Product Manager and is key contributor to the Santander US auto business digital experience team, leading customer‑centric product initiatives that enhance our web platforms and deliver measurable business outcomes. This role is responsible for driving the vision, strategy, and execution of enhancements for key digital properties, including

As a cross‑functional leader, the Associate, Digital Marketing collaborates with marketing strategists, UX designers, developers, and analytics teams to define and deliver innovative, compliant, and accessible digital experiences. The role bridges business objectives and technical solutions, ensuring that every enhancement aligns with customer needs, regulatory requirements, and Santander’s broader digital strategy.

• Support the overall delivery and ongoing maintenance of Santander’s marketing web products, including

• Lead the intake, prioritization, and delivery of maintenance requests, bug fixes, and digital enhancements.

• Translate business and customer requirements into actionable product definitions for design, development, testing, and deployment across digital channels.

• Partner with teams such as UX, digital design, analytics/reporting, technology, compliance, operations, and release management to ensure timely and successful delivery.

• Contribute to the development of digital product roadmaps that balance customer experience goals with technical feasibility and business value.

• Gather customer and stakeholder feedback to validate enhancements and measure success against key performance metrics.

• Facilitate Agile ceremonies, including daily stand‑ups, backlog refinement, sprint planning, and retrospectives, to ensure smooth delivery cycles and foster a collaborative team environment.

• Collaborate with cross‑functional teams to assess solution feasibility, mitigate risks, and ensure alignment on timelines, priorities, and scope. Provide detailed, organized documentation and support for all user stories, acceptance criteria, and testing scenarios.

• Assist in end‑user testing to ensure final deliverables meet stated business and technical requirements.

• Drive delivery through the Agile development process, providing clear communication and proactive foresight to anticipate blockers and risks, ensuring seamless coordination and timely delivery across teams.

• Partner with the Senior Product Manager and Director to escalated key issues and drive continuous improvement in product management processes.

• Champion customer‑centric design thinking to ensure all digital touchpoints deliver value and accessibility.

• Monitor competitor and industry trends to identify new opportunities for innovation and differentiation.

• Support compliance and legal teams in maintaining adherence to enterprise standards, data governance, and regulatory policies.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree or equivalent work experience in Business, Marketing, Computer Science, or a related field.
  
  - Required.

• 5+ years of product management experience with a focus on websites and digital experiences.
  
  -…