Senior Manager, Global Consumer & Content

Overview

Senior Manager, Global Consumer Experience & Content. You’ll help build and manage our portfolio of iconic brands, delivering better care for billions of people worldwide. This role defines and drives the global strategy, governance, and best practices for all owned media channels (excluding paid media), and leads the vision for our brands’ own content across websites and social media platforms to ensure a consistent consumer experience while safeguarding governance, safety, and reputation.

It includes setting global frameworks for content creation and influencer/creator partnerships to enable local market execution and scaling.

• Global Owned Media Strategy:
  Develop and own the global strategy for owned media channels (websites, social platforms, influencer programs, content hubs). Ensure alignment with global marketing objectives, brand messaging, and business goals.
• Consumer Experience & Connections:
  Partner with Segments and GSLs to develop Connections and Consumer Experience strategies, embedding industry-leading practices. Oversee content governance to ensure consistency, compliance, and brand integrity. Drive innovation in content formats including video, interactive experiences, and emerging channels.
• Social Media Leadership:
  Build and scale social-first owned media capability with governance, safety, and brand reputation. Develop influencer/creator models to amplify reach and engagement. Establish measurement frameworks for social content performance and consumer sentiment. Partner with markets to enable adoption of global content and social strategies. Provide toolkits, training, and best practices to accelerate capability building. Ensure seamless integration of content and social into sector campaigns and consumer journeys.
• Web Experience Management (WEM):
  Lead Web Experience Management by partnering with DTS and Global/Segment teams to deliver the strategy for managing brand websites and personalised digital experiences. Drive consistency and governance globally to enable scalability and best-in-class performance across  sites. Drive migration and optimization of websites to the Global DXP, ensuring compliance, security, and future proofing for AI-driven experiences.
• Additional Responsibilities:
  Monitor emerging trends in social, content, and consumer experience to inform strategy. Manage agency and platform partnerships for content creation and social activation. Drive compliance with data privacy, safety, and brand standards across all consumer touchpoints.

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our brands—and millions of people use Kimberly-Clark products every day. We’re committed to driving innovation, growth, and impact. We’re founded on more than 150 years of market leadership and offer ongoing opportunities for growth.

You perform at the highest level and value a performance culture fueled by authentic caring. You seek to be part of a company dedicated to sustainability, inclusion, wellbeing, and career development. You embrace flexible (hybrid) work arrangements and collaborate with your leader to make flexibility work for both you and the business. To succeed in this role, you will need the following qualifications:

• Education:
  
  Bachelor’s Degree; MBA or graduate degree in a relevant field preferred.
• Minimum 10 years of experience in consumer experience, content strategy, and social media leadership within global organizations.
• Proven track record in setting global best practices and governance, developing and scaling content and social strategies across multiple markets.
• Strong understanding of digital ecosystems, including owned platforms, influencer marketing, and web experience management.
• Excellent stakeholder management and communication skills.

• Comprehensive health options (medical, dental, vision) with no waiting periods for existing conditions, plus on-site fitness and health resources.
• Flexible Savings and Spending Accounts to maximize health-care options.
• Disability and income protection insurance options.
• Programs to support education, relocation,…