VP Digital Merchandising & Content

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About Us

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Vice President of Digital Merchandising & Content will lead Commerce’s digital merchandising and commercial content strategy — ensuring that every product, service, and offer presented across digital channels is optimized for growth, margin, and customer clarity. This leader will own the digital catalog, pricing, and promotional frameworks that shape the customer experience across all Commerce platforms. By integrating data, design, and commercial acumen, the VP will transform product presentation into a seamless, intuitive, and revenue-driving experience that supports the company’s strategic pillars:
Expand Reach, Build Frictionless Experiences, and Grow the Core. This position will support our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Dallas, TX.

Essential Duties & Responsibilities

• Lead the digital merchandising strategy including product assortment, pricing, bundling, and promotions.

• Oversee creation, accuracy, and performance of Commerce’s digital product catalog and commercial content.

• Partner with Product and UX to ensure content supports intuitive, self-service buying experiences.

• Collaborate with SP&A and Finance to analyze performance and optimize for revenue and margin.

• Drive the “less is more” approach to assortment, focusing on simplicity, customer relevance, and profitability.

• Establish governance standards for content lifecycle, catalog updates, and product data integrity.

• Align with Marketing to ensure consistent storytelling and brand presentation.

• Build and lead a high-performing digital merchandising and content operations team.

• Monitor performance through KPIs including conversion, attach rate, margin, and catalog accuracy.

Education & Experience

• 15+ years of experience in digital merchandising, category management, or eCommerce operations.

• Proven success driving commercial growth through digital assortment, pricing, and promotional optimization.

• Deep understanding of digital catalog management, pricing strategy, and content governance.

• Experience in consumer, retail, or service-based businesses with complex product or service portfolios.

• Data-driven decision-maker with strong analytical and cross-functional collaboration skills.

• Excellent communication and leadership abilities; capable of influencing at all organizational levels.

Travel Requirements

Travel up to 25%

What We Offer

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.

Seniority Level

Executive

Employment Type

Full-time

Job Function

Information Technology

Industries

Events Services

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