Director of Marketing Analytics & Intelligence

Position: Director of Marketing Analytics & Growth Intelligence

At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco. Our mission is to ignite fire and joy to care for our team, our guests, and our communities.

As Fogo enters its next phase of growth, we are seeking a highly skilled, strategic, and hands-on Director of Marketing Analytics & Growth Intelligence to lead how Marketing measures, understands, and accelerates growth.

This role sits at the intersection of growth marketing, analytics, and data science
. The Director will own Marketing’s intelligence and measurement capabilities—ensuring that media, CRM, loyalty, and omnichannel experiences are accountable to incremental business impact
, not just activity or outputs.

The ideal candidate is a player-coach
: equally comfortable building dashboards, designing experiments, and developing models as they are shaping strategy, influencing partners, and communicating insights to senior leadership and the Board.

Key Responsibilities Marketing Measurement, Intelligence & ROI (Primary Ownership)

• Own Marketing’s end-to-end analytics and measurement strategy, with clear standards and accountability across channels.

• Develop and implement robust frameworks for:
  • Incrementality testing (paid media, CRM, loyalty, offers)
  • ROI, CAC, LTV, and payback modeling
  • Cohort, frequency, and retention analysis

• Build and maintain executive-level dashboards that clearly communicate performance, progress, and opportunities.

• Translate complex analyses into concise, actionable insights that drive prioritization and investment decisions.

• Establish Marketing as a trusted, data-driven growth partner across the enterprise.

Media & Growth Analytics Partnership (Demand & Conversion Support)

• Serve as Marketing’s analytical authority in partnership with the Media AOR, holding partners accountable to:
  • Rigorous test-and-learn design
  • Incremental lift
  • True business ROI

• Partner with Growth Marketing to evaluate and optimize full-funnel performance across paid and owned channels.

• Support market-level, campaign-level, and NRO performance analysis to inform planning and optimization.

• Provide analytical guidance on new channels, tactics, and investments before scale.

CRM, Loyalty & Lifecycle Intelligence (Core Ownership)

• Lead advanced customer segmentation across first-, second-, and third-party data.

• Design and support propensity models, lifecycle scoring, and predictive signals to inform:
  • Personalization strategies
  • Offer and journey design
  • Targeting and prioritization

• Measure and optimize the incremental impact of CRM, loyalty, and lifecycle initiatives on visit frequency, trade-up, and guest lifetime value.

• Partner closely with CRM and Omnichannel leaders to ensure insights are embedded directly into execution.

Omnichannel Guest Intelligence (Experience Support)

• Help connect digital, marketplace, and in-restaurant data into a unified view of the guest.

• Support measurement of end-to-end guest journeys, from discovery and reservation through visit and post-visit engagement.

• Partner with Digital, Technology, and Operations teams to ensure investments are evaluated against guest experience and business outcomes.

Cross-Functional Leadership & Influence

• Act as a strategic thought partner to the CMO, Growth leaders, and executive team.

• Collaborate closely with the Head of Data Science & Analytics to align on data foundations, modeling approaches, and methodologies.

• Influence agency partners, vendors, and internal stakeholders without relying on formal authority.

• Elevate the analytical maturity of the Marketing organization through education, frameworks, and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field; MBA or advanced degree preferred.

• 8–12+ years of experience in marketing analytics, growth analytics, advanced business analytics, or related roles.

• Proven experience with:
  • Incrementality testing and causal measurement
  • Marketing ROI, LTV, and CAC modeling
  • Customer segmentation and predictive analytics

• Strong hands-on capabilities with SQL, BI tools (e.g., Power
  
  BI, Snowflake), and advanced analytics techniques.

• Experience partnering with media agencies, CRM teams, and data science organizations.

• Exceptional ability to communicate analytical insights to senior executives and non-technical audiences.

• Builder mindset: entrepreneurial, resourceful, and comfortable operating in a lean, fast-moving environment.

• Restaurant, hospitality, or consumer brand experience preferred.

Medical, Dental, and Vision insurance are available for full-time Team Members on the first of the month following their start date. Additionally, company-paid Life Insurance and Short-Term Disability are provided where allowed. We offer a comprehensive voluntary benefits package including Critical Illness, Hospital Indemnity, and Accident Coverage.

Fogo de Chão is an Equal Opportunity & E Verify Employer

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