Product Senior Associate; Martech

Overview

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

• Support teams with data-driven insights to enhance concept development and production.
• Contribute to the roadmap for Alli’s Data pillar, ensuring it meets user needs.
• Help identify and explore new product opportunities using AI and data science.
• Assist in evaluating partnerships with external companies like Google, Amazon, and OpenAI.
• Work with leadership to align product vision and strategy with business goals.
• Support product planning and execution throughout the product lifecycle.
• Help drive product adoption through internal communications, training sessions, and documentation.
• Manage multiple product initiatives, ensuring deliverables are high-quality and on time.
• Coordinate with Engineering teams to facilitate smooth product releases.
• Gather and document product and customer requirements, ensuring clarity and completeness.
• Work with UI/UX teams to support the design of user-friendly flows and prototypes.
• Drive brainstorming sessions to generate innovative product solutions.
• Collaborate with product marketing to build communications and enablement materials.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.
• Analyze data in order to inform and influence product development decisions.

• Bachelor’s Degree or equivalent work experience
• 3+ years of related work experience in an advertising/marketing agency and/or in a product focused role within a technology based organization
• 3+ years of experience working with customer data, martech data sets, and/or digital advertising platforms
• Strong communication and collaboration skills to align engineering, design, and business stakeholders around shared goals.
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/Power Point
• Proficiency in tools like Jira, Confluence, and product analytics platforms to support effective planning and tracking.
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Experience contributing to product strategy and roadmaps, while collaborating with cross-functional teams in agile environments.
• Ability to write and refine user stories, define success metrics, and prioritize features based on business and user impact.
• A data-informed mindset with basic experience in analyzing product usage data and interpreting performance trends.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

• Experience with analytics tools such as:
  Pendo, Mixpanel and Google Analytics
• Familiarity with creative intelligence platform such as:
  Smartly, Vid Mob, Kargo

• Professional Development
  :
  Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off
  :
  Enjoy generous paid time off and holiday allowances to recharge and spend time with…