Demand Generation Manager

Demand Generation Manager at Unily

2 days ago – Be among the first 25 applicants

Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.

Unily is the only triple leader recognized by all three of the major analysts. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, the 2024 Forrester Wave™:
Intranet Platforms, and the IDC Market Scape:
Worldwide Experience‑Centric Intelligent Digital Work spaces 2025. With these accolades, we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.

We are seeking a proactive, data‑driven Demand Generation Manager to lead our global, integrated campaigns and drive qualified pipeline growth. A Senior Manager title will be considered for candidates with advanced experience and demonstrated leadership in high‑growth environments. This role is pivotal in strategizing, executing, and measuring demand programs across Enterprise and Mid‑Market. It reports to the Head of Demand Generation and collaborates closely with Field Marketing, Product Marketing, Brand Marketing, Sales, Revenue Operations, and external agencies to ensure unified strategy and execution.

In this role, you will leverage creativity and data to deliver on business objectives. We look for a T‑shaped Marketing generalist with deep expertise in campaign management and automation to ensure our campaigns are scalable, high‑impact, and cross‑functionally aligned.

• Campaign Leadership:
  Adapt and launch global, integrated campaigns—owning strategy, execution, and measurement across Enterprise and Mid‑Market. Ensure campaigns are tailored to audience needs and business objectives, driving measurable results.
• Pipeline Accountability:
  Partner with Revenue Operations and Sales to ensure demand programs drive qualified pipeline, with clear attribution and reporting against targets. Maintain rigorous tracking mechanisms to demonstrate pipeline impact.
• Cross‑Functional Partnership:
  Build strong relationships and manage projects effectively to ensure alignment and on‑time delivery. Foster collaboration and consensus across all stakeholders.
• Operational Excellence:
  Define and implement scalable processes for campaign intake, asset production, localisation, and reporting. Drive continuous improvement through testing, automation, and analytics, ensuring campaigns are efficient and effective.
• Innovation & Experimentation:
  Pilot new campaign approaches, tools, and tactics, then scale best practices globally. Stay ahead of market trends and introduce innovative solutions to enhance campaign effectiveness.
• Risk & Resource Management:
  Anticipate upstream blockers, prioritise resources effectively, and escalar issues to maintain campaign velocity. Ensure projects are briefed clearly and deliverables are met according to timeline and standards.
• Signal Based Automation and Scaled ABM:
  Set up scalable ABM processes, leveraging new technology including Clay and Hub Spot to automate effective always‑on campaigns.

• Demand Generation
  
  Experience:
  
  Deep experience in demand generation with a strong understanding of marketing operations and campaign management, ideally in B2B environments.
• Pipeline Impact:
  Proven ability to deliver pipeline impact through multi‑channel campaigns, including digital, events, partners, and BDR programmes.
• Data‑Driven Mindset:
  Strong analytical skills; ability to use tools such as Excel, Looker, Tableau, or similar platforms to inform decisions and optimise programs.
• Stakeholder Influence:
  Track record of influencing cross‑functional and senior stakeholders, building consensus for major initiatives and driving organisational change.
• Operational Rigor:
  Experience driving operational rigor in high‑growth environments, implementing process…