Creative Technology Senior Lead

About PMG

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. We are named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022. Our team of over 900 employees works with ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, and many more across 85+ countries.

• Lead ad technology, tech integration tests, dynamic [DCO], and omni-channel campaign production efforts across multiple brand teams, geographical locations and products (including new business and new agency tech initiatives)
• Develop large scale programmatic, social and video campaigns across multiple formats and channels employing underlying code bases such as HTML/JS/CSS, and industry leading ad technology.
• Balance resources across multiple projects and 3rd-party vendors/contractors to ensure optimal delivery for all commitments, campaign deliverables, launches and roadmap objectives.
• Facilitate campaign delivery statuses, and lead day to day tech delivery conversations.
• Support in the auditing and defining criteria for all functional and non-functional deliverable requirements including dynamic ad serving, data pass work streams, API/product feed integrations, asset tracking and tagging, performance outputs, creative authoring tools, scalability and quality assurance.
• Facilitate and cultivate relationships with our preferred platform partners, to establish development best practices and requirements, ensure continued innovation through product advancements/ways of working, and continuity of service through reporting and troubleshooting.
• Encourage innovation, adoption of cutting‑edge technologies, inclusion, out‑of‑the‑box thinking, cross‑team collaboration, self‑organization, and diversity.
• Support PMG on devising strategic roadmaps and onboarding materials for the continued advancements in product development and campaign delivery, QA automation tools and process adoption through our international developer hubs, with POVs on Build, Buy, Borrow.
• Become a super‑user on new tools developed by PMG Product Teams.
• Engage and motivate the development teams in driving greater adoption of best practices, standardized development processes, automation tools, and increased ownership of overall product quality.
• Manage the career growth of direct reports and team members by providing mentoring, coaching, goal setting and ongoing professional development opportunities.
• Identify staffing needs and hire/develop top talent while managing the performance of direct reports.

• 12+ years of experience, including at least 6 years working at a Creative, AdTech and/or Digital Agency.
• Extensive knowledge of digital creative best practices and deliverables.
• Ability to write scalable and modular code to employ multi‑variant testing and dynamic creative industry standards.
• Digital Creative Development (front‑end) or relevant ad technology background with 6+ years experience.
• Demonstrated ability to balance campaign objectives and time‑to‑market requirements without compromising product quality.
• Strong understanding of IAB Standards and Digital Ad Formats & specifications.
• Training and Certifications on PMG required DCO ad serving platforms – primary Google GMP and similar knowledge of Clinch, Celtra, Google GMP (DCM, GWD, DCS), Innovid, Smartly, Jivox, Bannerflow, Google Web Designer.
• Working knowledge of Project Management & Dev Ops tools like Airtable, JIRA, Smartsheets, Asana, Github.
• Self‑starter with a high degree of self‑motivation and initiative with the ability to build processes from the ground up and collaborate in a multi‑stakeholder environment.
• Ability to identify skill and capacity gaps on the tech teams to inform the hiring and allocation of top talent.
• Proven ability to mentor and grow direct‑reports, coach team members and manage performance issues.
• Ability to influence and coach multi‑disciplinary developer teams and efficiently delegate tasks.
• Proven ability to identify inefficiencies, adapt and implement major process revisions.
• Strong written and verbal communication skills.
• De…