Director of Sales

Company Description

In the heart of Knox Street, a bold new way of life is taking shape. A revolutionary destination that will
transform Dallas forever, The Knox Hotel & Residences by Auberge Collection will debut in late 2026 as the city’s most captivating new address. A tapestry of bold design envisioned by the internationally acclaimed Martin Brudnizki Design Studio, the hotel offers 140 artfully imagined guest rooms and suites, each layered with texture, glamour, and character. Additionally, 48 private, world-class luxury residences are brought to life by Chad Dorsey, one of the most acclaimed interior designers in Dallas.

Hotel guests and residents alike drift between four distinctive dining and drinking venues, from an all-day salon and terrace to the magnetic hum of a hidden cocktail lounge and lively pool garden. The hotel will also feature a signature Wellbeing by Auberge concept, where skin-health rituals meet cutting-edge therapies in a convivial yet serene setting. One of the most highly anticipated hotel openings of 2026, The Knox is a legacy in the making.

For more information: @theknoxauberge

The Director of Sales role is the commercial leadership position and a senior leader within the Executive Committee of the hotel. This role is responsible for direct oversight of driving topline revenue performance for the business and for developing and being able to articulate the strategic business plans and revenue generating programs for the hotel to maximise returns and establish The Knox as a leading hotel in the market.

This role will be responsible for delivering sales goals for all segments (Entertainment & Leisure, Business & Corporate, Group & Events) by building and deploying a high-caliber sales team with an effective sales strategy for key source markets.

• Lead the annual business planning process for the hotel working with the Director of Communications,Director of Revenue Management and Director of Finance.
• Be the key point of contact to communicate commercial and revenue generating strategies and action plans with the hotel ownership group.
• Responsible for driving top line revenues in all sales segments - leisure, group, corporate and catering.
• Responsible for development and deployment for all trade and B2B marketing strategies.
• Provide strategic oversight of sales managers to ensure targets are being achieved.
• Understand market trends, create demand generation, find ways to shift market share and work closely with revenue management.
• Develop and implement a business plan together with the Director of Revenue and the Director of Communications and manage the annual sales budget to ensure hotel is achieving revenue targets.
• Develop and manage key strategies for all disciplines and create action plans for key accounts for business growth and development.
• Strong understanding of Smith Travel Report (STR), Financial P&L, mix of sales, forecasting, group pace, group and catering contracts, addendums, and food/beverage spend for groups.
• Work in close collaboration with the Global Sales teams.
• Co-Develop sales goals for all managers.
• Guide sales team on travel and sales activities.
• Be available to meet clients, both corporate and social, any day of the week, by scheduling site inspections and meeting with walk‑in prospective clients to show and describe rooms and services.
• Meet or exceed quarterly and annual sales goals by ensuring repeat business through positive customer relationship management and prospecting for new business.
• Work closely with Auberge Resorts Global Sales team worldwide to optimise activation of brand opportunities.
• Develop new accounts in the corporate group business segment from within assigned sales territory.
• Guide the team and take full responsibility to plan and execute on all aspects of B2B marketing in support of sales activities, ensuring coordination with the Director of Marketing.

• 5+ years of work experience as a Director of Sales within luxury hospitality.
• Hotel opening experience in a senior leadership role.
• Experience building teams to successfully launch in an urban market for a global luxury brand.

• Strong aptitude in financial…