Director, Advanced Planning Solutions

Cetera is seeking a strategic and experienced leader to serve as Director of Advanced Planning Solutions. This individual will lead a team of Advanced Planning Consultants within the Advanced Planning Team (APT), supporting affiliated advisors who serve high-net‑worth clients with $10 million or more in investable assets. The APT develops sophisticated wealth strategies through a comprehensive planning framework that includes tax‑efficient investing, risk management, trust and estate planning, wealth transfer, and charitable giving.

• Communicate Advanced Planning Team capabilities and value proposition to financial professionals and internal teams.
• Present case studies and promote APT at advisor forums including affiliate firm presentations, and national conferences.
• Monitor team activities utilizing Salesforce, including activity and opportunity tracking, volume of planning opportunities and implemented assets.
• Monthly reporting on team progress relative to established goals.
• Provide ongoing training and support for all APT members.
• Actively participate in high‑net‑worth opportunity discovery and presentations.
• Conduct bi‑weekly open opportunity pipeline meetings with all team members to facilitate implementation strategy.
• Oversee the development and results of asset‑based lending program and consultants.
• Facilitate resources to address financial professional advanced planning questions through tax and estate planning specialist(s).
• Promote involvement and collaboration between APT members and Cetera SME resources from internal teams including risk, annuity, advisory and alternative investments.
• Leadership and Collaboration with Internal Teams: build strong relationships with affiliated advisors, APT team members, internal business partners, and specialists by fostering collaboration.
• Follow up with fellow APT team members to ensure that all advisor requests and issues are promptly addressed, and interaction details are properly documented and shared internally.
• Promote the Advanced Planning team capabilities to advisors, regional growth teams, and prospective affiliates to Cetera Financial Group.

• Proven success in leading, mentoring, and developing advanced planning teams focused on high‑net‑worth (HNW) client strategies.
• 12+ years of experience in client‑ or advisor‑facing roles involving complex HNW financial planning.
• FINRA Series 7 & 63 licenses required.
• Life insurance license preferred.
• CFP® designation preferred or equivalent experience.
• Deep understanding of trust structures, estate planning, and legacy strategies.
• Additional securities licenses and professional designations may be required.
• Bachelor’s degree in business, finance, economics, accounting, or a related field preferred.
• Proficient in financial planning software such as eMoney or Money Guide Pro .
• Strong ability to evaluate and analyze investment opportunities.
• Knowledge of business succession planning, valuation, and exit strategies.
• Experience implementing charitable giving and philanthropic strategies.
• Expertise in insurance and risk management solutions.
• Familiarity with alternative investment vehicles including 1031 exchanges, Qualified Opportunity Zones, REITs, exchange funds, and energy‑based programs for portfolio diversification.
• Solid understanding of regulatory frameworks, suitability standards, and concentration limits related to HNW investment recommendations.

• Proficient in Microsoft Office tools, especially PowerPoint and Excel, for creating impactful presentations and supporting strategic recommendations.
• Experience using Salesforce for tracking, reporting, and client engagement.
• Deep knowledge of investment advisory platforms and portfolio construction.
• Demonstrated leadership in training, coaching, and elevating team performance.
• Ability to create and deliver comprehensive financial plans and client‑facing presentations.
• High‑energy self‑starter with a proactive approach to problem‑solving and innovation.
• Strong analytical skills with the ability to integrate solutions across financial planning disciplines and influence senior stakeholders in a cross‑functional environment.
• Pr…