Marketing Technology Associate Manager

The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10‑acre campus comprised of three premier performance venues and a park in downtown Dallas. Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co‑presented with TITAS Presents; and top concerts, performers and cutting‑edge speakers. Thousands of students explore and more deeply experience the arts through the Center’s education program, Open Stages.

The Center also offers free programming for audiences from every part of the community.

The Center’s culture is to focus on the values that guide its people’s actions. The Center commits to serving as a place of inclusion, diversity, and equity for our staff, artists, community, and beyond. We commit to listening to each other, learning from each other, and taking a stand for what we know is right so that all people feel valued, respected, and safe.

The Center is an Equal Opportunity Employer.

• Achievement Focused - Committed to the advancement and cultivation of the Performing Arts in Dallas
• Community Minded – Actively fostering and participating in meaningful community interactions
• Customer Service Driven – Dedicated to the service of internal and external constituents so that all want to return
• Flexible – Willing to change to achieve results

The Center’s five resident companies are among the city’s leading arts institutions:
Anita N. Martinez, Ballet Folklorico, Dallas Black Dance Theatre, The Dallas Opera, Dallas Theater Center and Texas Ballet Theater. Designed by internationally acclaimed architects, the Center’s campus includes the Margot and Bill Winspear Opera House, Dee and Charles Wyly Theatre, Annette Strauss Square.

Under the direction of the Director of Marketing Operations & Technology, the Marketing Technology Associate Manager will lead execution of email marketing programs, website content management, ticket‑purchase‑path accuracy, marketing automations, analytics, and emerging AI‑driven marketing capabilities. This role helps ensure patrons receive a seamless and engaging digital experience across all platforms while driving continuous improvements to our marketing technology ecosystem and operating practices.

This position requires a detail‑oriented, highly organized team player with excellent interpersonal skills who works seamlessly and efficiently with AT&T Performing Arts Center staff and end users of the facilities. Essential skills include the ability to thrive in a fast‑paced, ever‑changing environment while maintaining a high level of professionalism. Must be a self‑starter and work autonomously using independent judgment. A positive attitude towards the position and the Center’s Core Values is imperative.

• Build, schedule, test, and deploy all email campaigns, including newsletters, announcements, automated journeys, and transactional emails
• Own the email roadmap, calendar, and KPIs; align with programming and revenue goals
• Set segmentation strategy, automation logic, and personalization rules
• Oversee QA, rendering tests, and deliverability standards
• Monitor key metrics and lead optimization efforts
• Drive audience growth through onsite capture, co‑promotions, and digital acquisition
• Ensure compliance with CAN‑SPAM, SPF, DKIM, and DMARC

• Manage website content updates in Word Press; ensure accuracy, accessibility, and consistent UX
• Support web governance and assist in prioritizing enhancements with external developers
• Ensure ticketing purchase paths remain accurate and functional; escalated issues promptly
• Assist with SEO/GEO optimization

• Support the Director in managing marketing platforms (email, CRM, CMS) and identifying operational needs
• Assist with tool evaluations, integrations, and workflow improvements
• Maintain documentation, process guides, and platform best practices
• Monitor data hygiene and collaborate with IT and ticketing teams to resolve issues
• Support vendor communication and test deliverables
• Provide staff…