Fractional Digital Marketing Officer

Join Waller Group as a Fractional Digital Marketing Officer.

$ – $ per year.

Fractional / Contract with an option for full-time.

Dallas–Fort Worth (Hybrid or Remote + Periodic Onsite).

Managing Partner / Head of Investment Sales.

The Fractional Marketing Officer (FMO) is a senior marketing executive responsible for building, managing, and scaling the marketing engine of a high‑performance investment‑sales commercial brokerage. The role drives brand strategy, lead generation, deal marketing, investor communications, and agent enablement to increase listings, pipeline velocity, and brokerage revenue.

• Reposition the firm’s outbound sales strategy to an inbound sales model.
• Automate and incorporate AI into lead scoring using enriched market and client intelligence, revamping or refining a CRM platform.
• Oversee listing launch workflows and syndication across platforms such as Crexi, Loop Net/Costar, and internal investor lists.
• Ensure marketing materials reflect accurate underwriting data, compelling visuals, and investment rationale.
• Build and execute digital lead‑generation campaigns targeting property owners and investors.
• Implement nurture sequences, remarketing campaigns, and database growth strategies.
• Establish lead‑scoring systems to prioritize high‑value prospects.
• Manage PPC, SEO, email automation, and top‑of‑funnel pipeline acceleration.
• Oversee CRM and marketing automation systems (Hub Spot, Salesforce, Podio, Zoho, Sharp Launch, Mailchimp, Zapier, AI agents).

• 7–15+ years of experience in marketing, preferably in commercial real estate, investment banking, private equity, or other B2B professional services.
• Deep understanding of CRE investment‑sales workflows and deal life cycles.
• Expertise in digital marketing, CRM systems, automation workflows, and data‑driven campaign management.
• Strong writing, content strategy, and investment storytelling skills.
• Ability to independently manage projects, prioritize deliverables, and operate in a fast‑paced brokerage environment.

• Experience marketing multifamily, retail NNN, office, land, or value‑add assets.
• Familiarity with Crexi, Costar/Loop Net, Reonomy, Yardi, Res Man, and Sharp Launch.
• Prior fractional leadership or high‑growth brokerage experience.
• Strong design sensibility for investment‑grade marketing collateral.

10–30 hours per week, depending on listing load and strategic priorities. Monthly retainer with optional performance‑based bonuses tied to closed deals, listing wins, and lead‑generation KPIs. Option to scale to full‑time as the brokerage grows.

• Full‑time equivalent compensation range: $135,000–$185,000 annually base, with a bonus structure of 15%–40% of base tied to performance metrics such as new listing acquisition, deal marketing performance, lead‑gen growth, closed‑deal volume, and firm revenue growth.
• Total compensation potential: $160,000–$250,000+ annually, depending on performance.

• Predictable monthly seller‑lead generation pipeline established.
• Listing marketing quality elevated to top‑quartile CRE standards.
• Brokerage brand recognized as a market authority.
• Agent efficiency improved through automation and centralized resources.
• Reduced time‑to‑market for all deals.
• Higher conversion of valuations → listings → executed purchase agreements.

Executive

Full‑time (with fractional engagement)**

Marketing and Sales

We are an equal opportunity employer. Candidates of all backgrounds are welcome to apply.