Digital Content Manager; HR Digital Marketing Specialist

Job Description - Digital Content Manager (HR

Title:

Digital Marketing Specialist I) (DED)

Job Description

Description

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Position:

This role is an on-campus, in-person position.

The Manager of Digital Content, English plays a vital executional role in elevating the visibility, accessibility, and reputation of SMU English. As the department works to expand its impact, strengthen community partnerships, and improve national rankings, this role ensures that English maintains a dynamic, consistent, student-centered digital presence across all platforms.

Reporting directly to the Assistant Director of Marketing and Communications, English, the Manager of Digital Content, English executes the department’s daily content operations, including social media management, short-form digital video creation, student and faculty interviews, graphic design, PR-style storytelling, media relations support, newsletter and website contributions/revisions. This position enables the department to produce high-quality, external-facing content at a scale that reflects the vibrancy and intellectual energy of SMU English.

Essential Functions:

Manage and oversee social media content and channels. Manage the day-to-day operation of the English Department’s social media channels, including planning, scheduling, publishing, and monitoring content. Provide event coverage on social platforms as necessary. Ensure content is aligned with departmental goals and SMU branding guidelines.

Create and publish digital content across platforms.

- Create, write, design, and publish department-focused digital content across social media and other digital platforms, collaborating with the English Content Team as needed.

Write profiles, feature stories, event recaps, and newsletter content.

- Write student, faculty, and alumni profiles, feature stories, event recaps, and contribute written content highlighting departmental initiatives, activities and achievements.

Capture and edit video and photo content Capture and edit phone-based video and photo content, including interviews, events, and campus storytelling moments, for use across platforms.

Design graphics and visual assets Design graphics and visual assets for social media, newsletters, events, and departmental initiatives while maintaining a consistent visual identity aligned with SMU branding guidelines. Collaborating with third party vendors as necessary.

Maintain and update website content Make website revisions and updates as requests are received and assist with digital asset management to ensure content remains current and accurate.

Coordinate student workers and complete special projects Lead student workers involved in content creation and complete special projects and other duties as assigned.

Occasional evening or weekend work may be required.

Qualifications

Education and Experience:

A Bachelor’s degree is required. A degree in Communications, Journalism, Marketing, English, Media or related field is preferred.

A minimum of two (2) years of experience in digital content creation, social media management, storytelling, PR writing, or multimedia roles is required. Experience…