Writer

Overview

The writer serves as a digital-first storyteller within the content marketing practice, translating complex design ideas, research insights and project information into clear, engaging and SEO-informed narratives for web, email and social channels. Uses independent judgment to craft compelling digital stories that elevate the HKS brand, highlight firm expertise and support thought-leadership initiatives. Collaborates closely with digital channel leads and marketing partners to ensure all content aligns with channel strategy, reflects the HKS voice and advances business and audience engagement goals.

Demonstrates strong writing, editing and communication skills with an eye for detail and a commitment to producing accessible, audience-centered content.

• Suggests digital story ideas and develops headline ideas that align with audience needs and HKS's content strategy.
• Creates clear well-researched, audience-centered content for digital platforms, including feature stories, project descriptions, bios, case studies, blog posts, research summaries, social media copy, campaign content and other web-based writing needs
• Executes and completes digital writing assignments from the Editor or other managers in alignment with publishing calendars, channel strategies and deadlines set by digital channel leads and marketing partners
• Writes in HKS brand voice and adapts messaging direction for specific digital channels, formats, and audience requirements
• Proofreads, edits and refines digital content to ensure accuracy, clarity, consistency, SEO alignment and adherence to editorial standards
• Collaborates with internal partners and project teams to shape stories and support content development
• Partners closely with Creative, Brand Communications and Practice Marketing teams to support integrated digital campaigns and thought-leadership initiatives
• Translates complex design concepts, research findings and project information into accessible, audience-ready digital content
• Conducts background research and interviews with internal leaders and teams to gather information and ensure accuracy
• Leads broader concept development, ideation and content refinement for web-based initiatives and digital storytelling projects
• Partners with designers, photographers, editors, channel managers and other Marketing/Communications team members to support integrated campaigns across web, email and social platforms
• Applies SEO best practices to strengthen content visibility, search performance and discoverability
• Works with analytics and digital teams to review performance metrics and refine content based on data insights
• Maintains content governance and version-control best practices for digital channels
• Stays current on digital storytelling trends, evolving content formats and platform behaviors to help keep HKS competitive and engaging online
• Proactively identifies new digital content opportunities, formats and ideas that enhance audience engagement and support business goals
• Audits, updates and optimizes existing web content to maintain accuracy, freshness, SEO alignment and brand consistency
• Supports the firm's cultural values, including a commitment to quality, innovation, learning and growth
• Acts with positive, service-driven attitude with a commitment to going above and beyond to help clients and team members
• May act as a mentor by coaching and motivating project team members
• Seeks leadership opportunities by providing direction and feedback to team members and collaborating with team leaders
• Fosters and maintains a collaborative professional working relationship with the project team
• Manages conflict effectively and encourages a healthy team environment
• Collaborates to develop content that supports the firm's commitment to JEDI (Justice, Equity, Diversity and Inclusion)
• Takes personal responsibility for fostering a healthy workplace through sustainable work practices
• Collaborates in managing project to satisfy requirements with best possible ROI
• Responsible for providing cost analysis of requested custom options
• Understands the financial implications of overhead and chargeable time
• Collaborates in and may be responsible for delivering a project on defined budget requirements
• Understands the importance of growing and maintaining client relationships and the processes of business development
• Collaborates and strategizes with Business Development and other leadership to align marketing content with business development strategies to maintain existing client relationships and establish new business
• May assist in production of marketing presentations

• Bachelor's or Master's degree in Journalism, English, Communications, Art History, Architecture, Marketing or related degree
• Typically with 5+ years of writing, content creation, journalism, or marketing experience
• Experience in Adobe Creative Suite such as InDesign, Photoshop or other publishing tools
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
• Proven…