Thumbnail Strategist

TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as Preston Playz) in 2012 with his first You Tube channel and has been growing nonstop ever since! As a result, in 2023 TBNR was approved by You Tube as the first Creator-owned MCN (multi channel network). Today our MCN, ‘Fire MCN’ gets an average of 30 million views per day and includes the You Tube channels;
Preston

YT , Brianna

YT , Preston Playz , Brianna Playz , Preston Reacts , Brianna Reacts , Keeley , and Daisy and Poppy .

Our channels are on the lookout for talented Freelance Creatives. As a Creative at TBNR Productions, you'll have the opportunity to work in a fast-paced environment where you can unleash your creativity, help us deliver the latest and greatest content to our viewers, and be part of the excitement and innovation happening here at TBNR!

The Thumbnail Strategist plays a critical role in shaping the first impression of our videos. This role combines creative vision with operational oversight, ensuring that our thumbnails are eye-catching, on-brand, and optimized for performance. You’ll collaborate with channel leads to align concepts with brand identity, and manage a roster of contract thumbnail designers to bring those concepts to life.

Design and develop compelling thumbnail concepts that drive clicks and align with each channel’s style.

Manage contract thumbnail designers, providing direction, feedback, and ensuring timely delivery of assets.

Collaborate closely with channel leads and creative teams to ensure brand consistency and strategic alignment across all thumbnails.

Research and apply best practices for thumbnail design, keeping up with industry trends and platform changes.

Maintain an organized workflow for thumbnail requests, revisions, and approvals to ensure smooth production.

3–5 years of experience designing You Tube thumbnails, with a portfolio that demonstrates proven results.

Strong visual storytelling skills with an eye for attention-grabbing design.

Proficiency with the Adobe Creative Cloud Suite (Photoshop, Illustrator, etc.).

Ability to manage contractors or creative vendors, balancing quality and speed.

Collaborative mindset with excellent communication skills to work across creative and strategy teams.

Understanding of You Tube trends and the role thumbnails play in video performance.

Experience working directly with creator-led or entertainment brands.

Knowledge of A/B testing for thumbnails or creative optimization strategies.

FIRE PERKS(full time employees only)

• 100% Company paid Medical Insurance
• Company sponsored Dental and Vision Insurance
• 401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
• Flexible time off with 8 Company paid holidays

TBNR LLC is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.

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