Creative Copywriting Lead

Creative Copywriting Lead at PMG

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Leveraging business strategy and transformation, creative, media, and insights—alongside its proprietary operating system, Alli—PMG delivers cutting‑edge digital solutions and innovative media strategies.

Our team of over 900 employees works in 85+ countries for ambitious brands such as Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods.

As a Creative Copywriting Lead, you’ll be the driving creative force behind ideas that connect, inspire, and perform. You’ll partner with Creative Directors and Art Directors to shape campaign concepts, then collaborate with Designers and Motion Artists to bring them to life. You’ll work closely with Strategists and Brand Planners to ground every message in audience insight and cultural relevance, aligning with Media and Paid Social teams to optimise messaging.

You’ll also partner with Client Leads, Account teams, and Content and Production teams to refine, evolve, and scale storytelling across all deliverables.

• Lead conceptual development and create copy for major campaigns, brand storytelling, and integrated marketing.
• Own the brand narrative across all channels including digital, social, video, and emerging platforms.
• Ensure copy meets PMG’s creative, strategic, and operational standards—always striving for impact and excellence.
• Shape brand voice across multiple clients, ensuring distinct, consistent messaging that speaks to audience needs.
• Collaborate with art directors, designers, strategists, and media counterparts to co‑create insight‑driven, culturally relevant ideas.
• Present work to internal teams and clients, tying ideas back to business goals and platform best practices.
• Support content strategy with compelling, channel‑appropriate copy that moves people from awareness to action.
• Contribute to creative ideation sessions, providing fresh concepts rooted in brand strategy and consumer insight.
• Use AI, content tools, and platform automation to refine processes and elevate creative output.
• Provide constructive feedback to junior creatives and peers, raising overall work quality.
• Stay informed on creative trends, emerging formats, and audience behaviours, integrating cultural insight into creative development.

• 5–7 years of copywriting experience, ideally in an agency or high‑growth brand environment.
• Portfolio that demonstrates conceptual thinking and executional craft across media.
• Experience creating copy for integrated campaigns and performance channels.
• Proficiency in writing for digital platforms—especially paid social, video, and web.
• Familiarity with AI tools and creative automation platforms is a plus.
• A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth.

• Professional Development: learning and mentorship opportunities.
• Generous Time Off: paid holidays and paid time off.
• Parental Leave: paid leave for new parents.
• Retirement & Pension Plans: competitive plans with matching contributions.
• Fertility and Family Support: benefits for employees and spouses.
• Healthcare: coverage for medical expenses tailored by geography.
• Pet Insurance: coverage for pets.
• Lifestyle Spending Accounts: 100% company‑funded accounts for healthy habits.
• Commuter Benefits: support where available.
• Annual Bonus: eligibility for all employees.
• Volunteering Opportunities: 8 give‑back hours.
• AI Enterprise License: access to AI resources and weekly training.

Being part of PMG means joining a culture unmatched in digital. We’re dedicated to serving our employees and clients with value, results, and innovation, requiring grit and agility. We believe in caring for ourselves and each other, continuously improving along the way.

In alignment with our core values to be inclusive and constantly improving, PMG is committed to creating a diverse and inclusive culture. We are an equal‑opportunity employer and endorse equal treatment regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.

Mid‑Senior level

Full‑time

Marketing and Sales

Advertising Services