Director, Pricing Rack Marketing

Basic Function

HF Sinclair is seeking a Director, Pricing Rack Marketing based in Dallas, TX. The Director will be responsible for developing and leading the company's national fuel pricing strategy across all brands, regions, markets, and channels. This role drives profitable growth by balancing competitive market positioning with disciplined margin management. The National Pricing Director oversees the Gravitate Pricing Engine (GPE), ensuring data‑driven pricing execution that adapts to real‑time rack movements, market volatility, and regional dynamics.

Collaborating closely with sales, supply, operations, and commercial teams, this position ensures that branded and unbranded pricing strategies work in tandem to optimize total enterprise profitability.

• Strategic Leadership
  :
  Own and execute the national pricing vision - driving profitability, competitiveness, and alignment between corporate strategy and regional execution with clearly identified strategies regionally to capture maximum margin and leverage our strategic footprint
• Gravitate Pricing Engine Oversight
  :
  Lead the development, calibration, and continuous optimization of the Gravitate Pricing Engine, ensuring adaptive responses to rack movements, competitive shifts, and demand signals
• Margin & Market Management
  :
  Monitor national GPE performance to identify trends, margin pressures, and opportunities across Gasoline and ULSD; recommend strategic adjustments to sustain target margins
• Branded vs. Unbranded Strategy
  :
  Manage the balance between brand equity protection and market responsiveness, ensuring both channels operate cohesively within overall profit objectives
• Cross‑Functional Collaboration
  :
  Partner with Sales, Supply, Operations, and Commercial teams to align pricing actions with cost structures, inventory positions, and competitive conditions
• Analytical Governance
  :
  Establish pricing frameworks, thresholds, and guardrails to ensure consistency, transparency, and accountability across all regional pricing operations
• Vendor Relationship Management
  :
  Oversee key pricing and market intelligence vendor partnerships - including OPIS, DTN, Gravitate, and Market View - managing contracts, renewals, and data integrity to ensure accuracy, continuity, and cost efficiency
• Performance Reporting
  :
  Deliver clear, data‑driven insights and executive‑level reporting on pricing trends, differential compression, and optimization outcomes
• Market Intelligence
  :
  Stay ahead of market developments, including rack volatility, DTN integrations, Gravitate future releases, and competitor dynamics, to inform proactive pricing adjustments
• Leadership & Development
  :
  Mentor and guide regional pricing analysts to enhance analytical capability, decision quality, and alignment with enterprise strategy

• Monthly Optimization Reviews
  :
  Quantify pricing optimization impact by product and region, identifying realized margin gains or compression drivers
• Branded vs. Unbranded Margin Management
  :
  Maintain strategic spread discipline while capturing incremental value through unbranded optimization
• Rack Responsiveness
  :
  Ensure GPE‑driven price alignment of major rack movements to sustain competitive positioning
• Differential Compression Analysis
  :
  Track and report monthly shifts in price differentials between branded and unbranded products, highlighting optimization outcomes
• Performance Dashboards
  :
  Publish regional pricing and margin dashboards to give leadership real‑time visibility into market behavior and profitability
• Strategic Refresh
  :
  Conduct quarterly strategy reviews and annual pricing overhauls to align market tactics with evolving corporate and market objectives

Special assignments or tasks assigned to the employee by their superiors, as determined from time to time in their sole and complete discretion

A minimum of 8 to 10 years of job‑specific work experience.

Bachelors Degree in Business or related field, or equivalent work experience is required.

Preferred Education:

Master of Business Administration (MBA)

Critical thinking, strategic mindset, analytical with the ability to translate that into action. Pricing experience a…