E-Commerce Operations Manager

About the Role

We are a fast‑growing Direct‑to‑Consumer Men’s lifestyle/apparel brand looking for a versatile E-Commerce Manager to own the daily execution, optimization, and growth of our online business. This hands‑on role requires someone who thrives in a small company, pivots quickly, and manages multiple hats across merchandising, product setup, operations, and digital strategy.

Base Salary
: $75,000‑$115,000 (depending on experience)

Performance Bonus
:
Up to 30% of base salary tied to key e‑commerce KPIs (sell‑through rate, inventory management, revenue/profit growth, AOV, site metrics)

Growth Opportunity
:
As the business scales, this role offers clear upside in both scope and compensation.

• Manage all onsite merchandising, collection organization, and product placement.
• Build product bundles, limited‑time offers, and upsell/cross‑sell opportunities.
• Identify slow‑moving SKUs and take action—discounting, clearance strategy, visibility changes.
• Update homepage, collection pages, navigation, and merchandising based on sales insights and seasonality.

• Add new SKUs to Shopify, ensuring accurate copy, imagery, pricing, variants, etc.
• Coordinate product launch timelines with marketing, operations, and inventory.
• Ensure inventory accuracy, availability status, and replenishment flows are reflected onsite.

• Execute onsite promotional changes (sale banners, pricing updates, collections, rules in apps like Recharge or Shopify scripts).
• Partner with marketing to align onsite experience with email, paid ads, and SMS campaigns.
• Build/manage landing pages for campaigns, product drops, and bundle events.

• Monitor weekly and monthly e‑commerce KPIs (AOV, conversion rate, SKU velocity).
• Provide insights and recommendations on product positioning, assortment health, and category performance.
• Run ongoing tests with site layout, offers, merchandising, and bundling strategy to improve conversion.

• Partner with Ops on inventory planning, low‑stock alerts, and timing for restocks.
• Work with Marketing on creative asset needs and messaging.
• Coordinate with Customer Service team to ensure smooth customer experience and updated FAQ/policies.

• Manage Shopify and key apps (Recharge, Klaviyo, Redo, Fermat, bundling tools, reviews apps, etc.).
• Coordinate with developers or freelancers on minor theme updates or fixes.
• Maintain site speed, error checks, and overall health of the e‑commerce ecosystem.

• 3+ years experience in DTC/e‑commerce (CPG experience strongly preferred).
• Strong working knowledge of Shopify (required).
• Experience with merchandising, product setup, and e‑commerce operations.
• Ability to interpret data and make decisions based on product and site performance.
• Comfortable in a small, scrappy, founder‑led environment.
• Excellent attention to detail, ability to juggle multiple priorities, and strong follow‑through.
• Bonus: experience with Recharge/subscriptions, inventory management tools, basic theme editing (HTML/CSS), landing‑page tools, and Amazon.

• A “swiss‑army knife” operator who loves wearing multiple hats.
• Highly organized and able to self‑manage daily execution.
• Creative with merchandising, but analytical with decision‑making.
• Comfortable switching between hands‑on work and strategic thinking.
• Excited about growing with a small brand and helping build scalable processes.
• Understanding of core e‑commerce KPIs (Bonuses will be based on hitting targets).