VP of Sales Operations- Cannabinoid​/Hemp Brands

Who we are

The Pack Labs is redefining the future of hemp‑derived products with groundbreaking innovation and an unwavering commitment to excellence. Our mission is simple yet bold: to create exceptional, forward‑thinking products that elevate the way people experience hemp‑derived cannabinoids.

At the heart of our work is a passion for quality and creativity. Every product we develop is designed to set a new benchmark in the industry, combining cutting‑edge innovation with an unparalleled focus on the consumer experience. From formulation to production, we push boundaries to deliver products that are as effective as they are enjoyable.

Our in‑house brands,
MUNCHIES! and Imperial Extraction
, showcase our drive for innovation. Delta Munchies transforms the hemp‑derived cannabinoid experience with products that are as fun as they are revolutionary, while Imperial Extraction raises the bar with premium extracts that exemplify superior quality and craftsmanship.

At The Pack Labs, we don’t just make products—we build scalable commercial engines. With aggressive growth targets and expanding market presence, execution excellence is critical to our next phase of growth.

As Vice President of Sales, you will lead The Pack Labs’ national expansion and sales operations, reporting directly to the CEO. We are seeking a data‑driven, hands‑on sales leader who has built and scaled sales systems from the ground up in fast‑growing environments and brings deep systems fluency and operational rigor.

Success is measured by adoption, forecasting accuracy, and predictable results—not decks or theory. This is an execution‑first role, not a strategy or advisory position. The expectation is hands‑on ownership and follow‑through that drives real, day‑to‑day change.

• Own and enforce consistent CRM (Hub Spot) usage across the sales organization, including deal stages, activity tracking, promotions, forecasting, and data accuracy.
• Translate sales strategy, training, and initiatives into enforceable workflows, required fields, and operating cadences within Hub Spot.
• Set and uphold execution standards; address and escalate non‑compliance when core fundamentals are not followed.

• Own sales forecasting, pipeline health, and revenue predictability across accounts, reps, and regions.
• Build and maintain execution‑focused dashboards that reflect reality (not vanity metrics).
• Lead weekly pipeline reviews and execution check‑ins with sales leadership.
• Identify risks early and recommend corrective actions.

• Ensure sales readiness before launching new programs, promotions, or initiatives.
• Define clear go/no‑go criteria based on system readiness, team capacity, and execution risk.
• Pause, redesign, or discontinue initiatives that cannot be executed effectively.

• Building, scaling, and leading a national sales team that crushes goals and sets a culture of results, accountability, and excellence.
• Create and maintain sales playbooks, operating standards, and execution checklists.
• Ensure training translates into required behaviors and system usage.
• Prepare the organization for scale by hardening fundamentals before layering complexity.

• Partner with Sales, Marketing, Operations, and Finance to ensure commercial plans are executable end‑to‑end.
• Align forecasting with inventory availability, margin targets, and cash flow realities.
• Ensure marketing programs and promotions are operationally supported by sales systems.

• 7+ years of experience in sales leadership roles with direct ownership of execution, including Sales Operations, Commercial Operations, Revenue Operations, or similar functions.
• Track record of building, repairing, and scaling sales execution in high‑growth, operationally complex environments.
• Build and lead a national sales team that consistently hits targets and operates with a culture of accountability and execution.
• Deep proficiency with Hub Spot CRM, including hands‑on implementation, workflow design, reporting, and enforcement.
• Strong understanding…