Marketing Enablement & Operations Acquisition Program Manager

Overview

Apple Wallet Payments and Commerce (WPC) team is looking for an experienced marketing program manager to identify opportunities for operational efficiencies in order to develop and implement solutions in support of Marketing and Product Teams as well as third party partners. This role works closely with internal and external parties to create and optimize processes, design and architect tools. The Marketing Enablement & Operations Team develops Mar Tek solutions and manages them operationally, once launched in support of the most efficient deployment and optimization of marketing campaigns.

Ongoing optimization includes execution through program results readouts to inform future efforts with focus on maximizing results with a world-class customer experience.

This position will focus on overall process efficiencies in our marketing operations and campaign management to ensure scale for existing and future efforts. In collaboration with the Marketing leads, Data Science & Analytics and other operations teams, this role is responsible for driving results against forecasts while feeding back areas for improvements.

• Partner with Acquisition Marketing Leads at program concept through execution and optimization to inform program structure from campaign design through closure
• Manage all operational areas of acquisition programs from campaign setup to promotion creation to campaign instrumentation to readiness coordination through campaign recaps
• Coordinate with internal and external partners to ensure full and proper integration with end-to-end testing of the full customer experience
• Manage cross-functional meetings and communications to align all partners for fully-coordinated campaign execution; partners include Marketing Leads, Growth Marketing Operations, Data Science & Analytics, Readiness, Product teams and external partners, where applicable
• Oversee campaigns for Card, Cash, Savings, Pay with support for all systems which enable these campaigns with extension in to Transit, Access, Identity and other new lines of business
• Coordinate with Marketing Leads And Engagement Program Manager to fully understand customer journeys to improve onboarding and customer lifetime experiences from end to end
• Actively monitor all existing campaigns with regular readouts on performance, supported by the Analytics team ensuring all appropriate parties have full visibility to performance
• Ensure that milestones and objectives are met through effective project management and influence of key cross-functional contributors delivering projects on time and on budget
• Identify areas for process improvements in support of quality and scale
• Execution and management of Cash acquisition campaigns
• End-to-end testing for all WPC acquisition campaigns including User Acceptance & Production testing
• Optimize acquisition campaign intake in coordination with engagement and promotion project managers for consistency and efficiencies
• Instill acquisition marketing best practice and consistencies, where available, for all Wallet offerings

• 15+ years of experience managing marketing operations projects and business initiatives with strong knowledge of technical inter-workings for development and attention to details required
• Proven success in a marketing role including cost/benefit analysis, post marketing analytics and requirements definition/documentation
• Track record with project management and process improvements
• Experience managing multimillion dollar marketing budgets
• Strong experience in connecting, designing and developing Marketing Technology processes and tools in for large-scale customer acquisition efforts through installed base and external marketing campaigns that reach tens of millions of consumers
• Proven track record delivering marketing initiatives on time/budget, concept to maintenance
• Deep understanding of multimedia marketing campaigns
• Demonstrated pattern of success at work and in other pursuits
• Passion for customers, technology and data delivering stellar customer experiences
• Skilled at developing and exercising cross-functional influence
• Outstanding written, verbal, and presentation skills
• T…