Global App Store Marketing Manager

Imagine what you could do here. At Apple, new ideas have a way of becominggreat products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish!

The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in2008, it has helped creators, dreamers, and learners of all ages andbackgrounds connect with the tools and information they need to build abrighter future and a better world. It has enabled countless new companies,spawned new industries, and created millions of jobs.

A significant driver of theglobal economy, the App Store facilitates over a $1 trillion in developer billingsand sales annually, rewarding developers and entrepreneurs for their hard workand creativity. And we believe we’re just getting started!

The App Store is seeking a Global Marketing Manager who will be responsible for driving planning and execution of full-funnel marketing campaigns designed todrive meaningful revenue growth. This role will work closely with the larger App Store Marketing team to align campaign and channel strategies, delivering best-in-class growth marketing campaigns that support the App Storeʼs business objectives, support brand positioning, and motivate customers to take action.

The Global Marketing Manager will contribute to all phases and elements of planning and executing marketing campaigns that support the App Storeʼsmarketing and business goals. This role will directly lead global campaigns end-to-end, from brief development through launch, along with distilling post-campaign performance learnings. This is a key role within the App Store Brand Marketing & Campaigns team, focused primarily on growth campaigns topromote some of the world’s largest apps and games.

This role will lead seasonal campaigns and category-focused campaigns in theUS, and across multiple international markets. You will collaborate with a varietyof Apple cross-functional teams—including marketing channel leads, creative,editorial, and business teams—to define campaign objectives, strategy,messaging, and KPIs, ultimately delivering performant campaigns and initiatives.

You will also partner regularly with international marketing colleagues around theworld to execute tailored marketing campaigns that resonate locally.

The ideal candidate has deep knowledge of, and a perspective on, full-funnelmarketing channels (social, creators, advertising, email, SEO, OOH, TV, etc.), anability to project manage, a knack for creative ideation, and acute attention todetail. Strong communication and collaboration skills, including the ability to drive consensus among cross-functional stakeholders, will be critical to this role’ssuccess. You will also regularly craft and deliver presentations to audiences of alllevels, distilling complex information into clean and compelling slides.

• 7+ years of experience in the tech industry, gaming industry, and/or ad agencies
• Understanding of integrated marketing campaigns, full-funnel marketing channels, and the latest trends in the digital media landscape
• Proven experience authoring comprehensive marketing briefs, including market context, competition, target audience, goals, and performance KPIs
• Strong project management skills, including experience managing complex campaigns and marketing initiatives—launching on time and on budget
• Familiarity with marketing KPIs and measurement frameworks, testing, and optimization
• Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, and fostering trust
• Excellent written and verbal communication skills, including experience developing Keynote decks
• Analytical skills and a data-driven mindset; demonstrated success using data to optimize strategy and drive measurable impact in performance marketing

• Passion for gaming, with affinity for mobile games
• Experience marketing mobile apps and/or mobile games
• Experience with international marketing, including collaborating directly with regional marketing…