Senior Brand Manager

Overview

Summary Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. We are seeking an experienced and innovative Senior Brand Manager to join our dynamic team.

In this role you will lead the development and execution of integrated content strategies that bring Apple's brand vision to life across all retail channels. You will translate global experience frameworks into compelling content, editorial standards, and campaign activations that drive measurable customer engagement and business results. You will unlock insights to develop and launch successful campaigns, optimize performance through continuous testing and iteration, and drive innovation in how we deliver content across touchpoints.

Collaborating with cross-functional teams and regional partners, you will establish the editorial excellence and content standards that enable consistent, high-impact execution worldwide.

• Develop integrated campaigns from strategy through launch, collaborating with cross-functional partners to ensure alignment across all key stakeholders.
• Conduct ongoing campaign analysis and optimization, measuring performance against KPIs and implementing improvements to maximize ROI.
• Build and maintain strong relationships with local and global teams ensuring cross-functional stakeholders have input for seamless campaign execution and continuous learning across geographies.

• 10+ years in consumer marketing with global brands within a multi-channel environment.
• Experience managing integrated consumer marketing campaigns for global brands across different channels including digital, print, and social.
• Track record managing highly confidential and complex product and launch roadmaps to ensure all teams are building cohesive strategies.
• Excellent interpersonal skills, able to strike the right balance in all situations, from cross-functional working groups to executive presentations.

• Track record of leading strategic conversations with a wide range of people in different fields and across levels
• Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact.
• Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns.
• Comfort with fast iteration: testing, learning, and responding quickly to changing market signals. An encouraging people leader who is able to recruit, empower and develop outstanding talent. A phenomenal teammate who leads from the front and will be the champion for doing what’s right.
• Skilled in prioritizing multiple, complex, concurrent projects.
• Demonstrates Apple’s values of inclusion and diversity in daily activities, helping create an environment by respecting differences and having a curiosity to learn.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.

Apple employees are eligible for discretionary restricted stock unit awards, and can purchase…